FullStory vs Amplitude: Which is Better in 2026?
Choosing between FullStory and Amplitude comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want to try before committing
- • Product analytics platform
- • User behavior tracking
| At a Glance |  FullStory |  Amplitude |
|---|---|---|
Starts at | Contact Sales/moBusiness | $0/moStarter |
Best For | Web Analytics | Web Analytics |
Rating | - | - |
Choose FullStory or Amplitude?
Choose FullStory if
Digital experience intelligence
- Great session replay
- Frustration signals
- Rich analytics
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- Powerful analytics features
- Good free tier
- Strong cohort analysis
| Feature | FullStory | Amplitude |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.5/5 936 reviews | ★4.5/5 2,732 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsProduct Analytics |
In-Depth Analysis
FullStory
Digital experience intelligence
Strengths
- +Great session replay
- +Frustration signals
- +Rich analytics
Weaknesses
- -Expensive
- -Privacy concerns
Key features
Amplitude
Understand user behavior with product analytics and experimentation
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
Pricing: FullStory vs Amplitude
| Plan | FullStory | Amplitude |
|---|---|---|
| Tier 1 | Free Free | $0 Starter |
| Tier 2 | Contact Sales Business | $49 Plus |
| Tier 3 | Contact Sales Enterprise | Custom Growth |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on FullStory pricing and Amplitude pricing.
Who Should Use What?
On a budget?
Amplitude has a free tier. FullStory is paid only.
Go with: Amplitude
Want the highest-rated option?
Neither has user reviews yet.
Go with: FullStory
Value user reviews?
Neither has user reviews yet.
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
FullStory is paid. Amplitude is freemium. Amplitude lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Amplitude
- Larger review base (2,732 reviews)
- Free tier available
- Our pick for this comparison
FullStory
- Choose if you want digital experience intelligence
The Bottom Line
Amplitude is our pick.
Frequently Asked Questions
Is FullStory or Amplitude better?
Amplitude is rated in our evaluation. FullStory is paid and Amplitude is freemium.
What are FullStory and Amplitude used for?
FullStory: Digital experience intelligence. Amplitude: Understand user behavior with product analytics and experimentation.
What does FullStory cost vs Amplitude?
FullStory is a paid tool. Amplitude is freemium (free tier + paid plans). Visit their websites for detailed pricing.