FullStory vs Amplitude: Which is Better in 2026?
Choosing between FullStory and Amplitude comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick FullStory if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- • You want great session replay
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want a free tier before you commit
| At a Glance | FullStory | Amplitude |
|---|---|---|
Starts at | Custom | Free Free plan |
Category | Web Analytics Product Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 1,119 reviews | 4.5/5 G2 4.5 · Capterra 4.6 3,059 reviews |
Free plan | No | Yes |
Watch out for | Overage fees for exceeding session limits | MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events. |
Choose FullStory or Amplitude?
Choose FullStory if
- You want great session replay
- You want frustration signals
Choose Amplitude if
- You want a free tier before you commit
- You want powerful analytics features
- You want good free tier
In-Depth Analysis
FullStory
Digital experience intelligence
FullStory's pricing is on the expensive side, especially for smaller businesses.
Watch out
Overage fees for exceeding session limits
Strengths
- Pro: Great session replay
- Pro: Frustration signals
- Pro: Rich analytics
Weaknesses
- Con: Expensive
- Con: Privacy concerns
Key features
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- Pro: Powerful analytics features
- Pro: Good free tier
- Pro: Strong cohort analysis
- Pro: Session replay included
Weaknesses
- Con: Can be complex to set up
- Con: Expensive at scale
- Con: Learning curve for advanced features
Key features
Pricing: FullStory vs Amplitude
| Plan | FullStory | Amplitude |
|---|---|---|
| Tier 1 | Free Free | $0 Starter |
| Tier 2 | Contact Sales Business | $49 Plus |
| Tier 3 | Contact Sales Enterprise | Custom Growth |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on FullStory pricing and Amplitude pricing.
Key Takeaways
Amplitude
- Larger review base (3,059 reviews)
- Free tier available
- Our pick for this comparison
FullStory
- Choose if you want digital experience intelligence
The Bottom Line
Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is FullStory or Amplitude better in 2026?
Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick FullStory for web analytics workflows (main strength: great session replay). Pick Amplitude for web analytics workflows (main strength: powerful analytics features).
What are FullStory and Amplitude used for?
FullStory: Digital experience intelligence. Amplitude: Understand user behavior with product analytics and experimentation.
What does FullStory cost vs Amplitude?
FullStory pricing is on their site. Amplitude's paid plans start at Free (Plus).
What's the main difference between FullStory and Amplitude?
FullStory's main strength: great session replay. Amplitude's main strength: powerful analytics features.