FullStory vs Amplitude: Which Should You Choose in 2026?
Choosing between FullStory and Amplitude comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- • You need screen recording features specifically
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
Amplitude
Digital analytics platform
Best for you if:
- • You want the higher-rated option (8.7/10 vs 8.5/10)
- • You want to try before committing
- • You need product analytics features specifically
- • Product analytics platform
- • User behavior tracking
| At a Glance |  FullStory |  Amplitude |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Screen Recording | Product Analytics |
Rating | 85/100 | 87/100 |
| Feature | FullStory | Amplitude |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 85 | 87 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Screen RecordingWeb Analytics | Product AnalyticsA/B Testing |
How FullStory and Amplitude Compare
FullStory
Digital experience intelligence
Paid · 85/100 score
Amplitude
Digital analytics platform
Free tier available · 87/100 score
FullStory is a screen recording tool. Amplitude is in product analytics.
Who Should Use What?
On a budget?
Amplitude has a free tier. FullStory is paid only.
Go with: Amplitude
Want the highest-rated option?
FullStory: 85/100. Amplitude: 87/100.
Go with: Amplitude
Value user reviews?
Neither has user reviews yet.
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
FullStory is paid. Amplitude is freemium. Amplitude lets you start free.
What's your use case?
FullStory is a screen recording tool. Amplitude is in product analytics. Pick the category that matches your needs.
How important are ratings?
Amplitude scores higher: 87/100 vs 85/100.
Key Takeaways
Amplitude
- Higher score: 87/100 vs 85
- Free tier available
- Our pick for this comparison
FullStory
- Better fit for screen recording
The Bottom Line
Amplitude (87/100) is our pick.
Frequently Asked Questions
Is FullStory or Amplitude better?
Amplitude scores 87/100 in our evaluation. FullStory is paid and Amplitude is freemium.
What are FullStory and Amplitude used for?
FullStory: Digital experience intelligence. Amplitude: Digital analytics platform.
What does FullStory cost vs Amplitude?
FullStory is a paid tool. Amplitude is freemium (free tier + paid plans). Visit their websites for detailed pricing.