Groove vs Thena: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Groove and Thena side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Groove leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Groove
Help desk software for small businesses
Best for you if:
- • You want simple help desk
Thena
AI customer support for B2B teams, unifying Slack, email, and chat for faster resolutions.
Best for you if:
- • You want consolidates customer communication from various B2B channels into one platform
| At a Glance | Thena | |
|---|---|---|
Starts at | From $24/user/mo, billed monthly Standard plan | From $29/user/mo, billed monthly Starter plan |
Category | Customer Support Live Chat | Customer Support AI & Automation |
Rating | 4.6/5 G2 4.6 · Capterra 4.5 · SourceForge 5.0 284 reviews | 4.6/5 SourceForge 4.3 · G2 4.9 132 reviews |
Free plan | No | No |
Watch out for | n/a | User seat limits on Starter tier (up to 5 users) |
Choose Groove or Thena?
Choose Groove if
- You want simple help desk
- You want good for small teams
- Budget matters ($24/user/mo, billed monthly vs $29/user/mo, billed monthly)
Choose Thena if
- You want consolidates customer communication from various B2B channels into one platform
- You want AI automation significantly reduces manual effort and speeds up resolution times
In-Depth Analysis
Groove
Help desk software for small businesses
Groove's pricing is competitive, especially for small businesses needing core help desk functionalities.
Strengths
- Pro: Simple help desk
- Pro: Good for small teams
- Pro: Knowledge base
- Pro: Fair pricing
- Pro: Easy setup
Weaknesses
- Con: Limited features
- Con: Less scalable
- Con: Basic reporting
- Con: Integration limits
- Con: Better alternatives exist
Key features
Thena
AI customer support for B2B teams, unifying Slack, email, and chat for faster resolutions.
Thena's pricing, starting at $29/user/month for Starter and scaling to $119/user/month for Enterprise, appears on the higher end for AI customer support tools, especially with per-user pricing.
Watch out
User seat limits on Starter tier (up to 5 users)
Strengths
- Pro: Consolidates customer communication from various B2B channels into one platform.
- Pro: AI automation significantly reduces manual effort and speeds up resolution times.
- Pro: Proactive communication features help reduce inbound tickets and improve customer satisfaction.
- Pro: Offers a free plan and a 30-day free trial for the Standard plan.
- Pro: Designed specifically for the context and speed required in B2B support.
Weaknesses
- Con: Pricing is per user, which can become costly for larger teams.
- Con: Advanced AI features like custom deployments are only available in higher-tier plans.
- Con: Requires integration with existing communication channels, which might have an initial setup overhead.
Key features
Plans and prices: Groove vs Thena
| Tool | Plans and prices | Source |
|---|---|---|
| Groove |
| groovehq.com/pricing read Oct 22, 2026 |
| Thena |
| thena.ai/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Groove pricing and Thena pricing.
Key Takeaways
Groove
- Lower entry price: $24/user/mo, billed monthly vs $29/user/mo, billed monthly
Thena
- Choose if you want AI customer support for B2B teams, unifying Slack, email, and chat for faster resolutions
What the data shows
On the data below, Groove leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 284 reviews for Groove, 4.6/5 from 132 reviews for Thena).
- Groove has the lower entry price: $24/user/mo, billed monthly (Standard) against $29/user/mo, billed monthly (Starter) for Thena.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Groove and Thena compare in 2026?
On the data below, Groove leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 284 reviews for Groove, 4.6/5 from 132 reviews for Thena). Groove has the lower entry price: $24/user/mo, billed monthly (Standard) against $29/user/mo, billed monthly (Starter) for Thena.
What are Groove and Thena used for?
Groove: Help desk software for small businesses. Thena: AI customer support for B2B teams, unifying Slack, email, and chat for faster resolutions.
What does Groove cost vs Thena?
Groove's cheapest paid plan is Standard at $24/user/mo, billed monthly. Thena's cheapest paid plan is Starter at $29/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Groove and Thena?
Groove's main strength: simple help desk. Thena's main strength: consolidates customer communication from various B2B channels into one platform.