Hotjar vs Formbricks: Which is Better in 2026?
Choosing between Hotjar and Formbricks comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hotjar is our overall pick for heatmaps workflows. Pick Formbricks if you need survey tools.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hotjar
Heatmaps and session recordings
Best for you if:
- • You need heatmaps features specifically
- • Behavior analytics tool with heatmaps, session recordings, and user feedback surveys.
- • Visualizes clicks, scrolls, and mouse movements to understand how visitors interact with pages.
Formbricks
In-app and website surveys triggered by user behavior
Best for you if:
- • You need survey tools features specifically
- • Open-source survey and feedback platform
- • In-app surveys and website widgets
| At a Glance |  Hotjar |  Formbricks |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Heatmaps | Survey Tools |
Rating | 4.5/5 | 4.9/5 |
Choose Hotjar or Formbricks?
Choose Hotjar if
Heatmaps and session recordings
- Easy to use
- Visual heatmaps
- User feedback
- Your work is heatmaps-shaped, not survey tools-shaped
Choose Formbricks if
In-app and website surveys triggered by user behavior
- Open source
- Self-hostable
- User targeting
- Your work is survey tools-shaped, not heatmaps-shaped
| Feature | Hotjar | Formbricks |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 878 reviews | ★4.9/5 14 reviews |
| Categories | HeatmapsAnalytics | Survey ToolsForm Builders |
In-Depth Analysis
Hotjar
Heatmaps and session recordings
Strengths
- +Easy to use
- +Visual heatmaps
- +User feedback
Weaknesses
- -Limited analytics
- -Can slow site
Key features
Formbricks
In-app and website surveys triggered by user behavior
Strengths
- +Open source
- +Self-hostable
- +User targeting
Weaknesses
- -Newer platform
Key features
Pricing: Hotjar vs Formbricks
| Plan | Hotjar | Formbricks |
|---|---|---|
| Tier 1 | Free Basic | 0 Free (Open Source) |
| Tier 2 | $39 Plus | Contact us Enterprise |
| Tier 3 | $99 Business | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Hotjar pricing and Formbricks pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Hotjar
Want the highest-rated option?
Hotjar: 4.5/5 (878 reviews). Formbricks: 4.9/5 (14 reviews).
Go with: Formbricks
Value user reviews?
Hotjar: 878 reviews (4.5/5). Formbricks: 14 reviews (4.9/5).
Go with: Hotjar
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Hotjar is a heatmaps tool. Formbricks is in survey tools. Pick the category that matches your needs.
How important are ratings?
Formbricks is rated higher: 4.9/5 vs 4.5/5.
Key Takeaways
Hotjar
- Larger review base (878 reviews)
- Free tier available
- Our pick for this comparison
Formbricks
- Higher user rating: 4.9/5 vs 4.5/5
- Better fit for survey tools
The Bottom Line
Hotjar is our pick.
Frequently Asked Questions
Is Hotjar or Formbricks better?
Hotjar is rated in our evaluation. Both are freemium.
What are Hotjar and Formbricks used for?
Hotjar: Heatmaps and session recordings. Formbricks: In-app and website surveys triggered by user behavior.
What does Hotjar cost vs Formbricks?
Hotjar is freemium (free tier + paid plans). Formbricks is freemium (free tier + paid plans). Visit their websites for detailed pricing.