Insightly vs Bitrix24: Which is Better in 2026?
Choosing between Insightly and Bitrix24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
Bitrix24
All-in-one CRM, projects, and team communication
Best for you if:
- • Bitrix24 is an all-in-one business platform with CRM, project management, and communication
- • It combines 35+ tools for sales, marketing, and collaboration in one system
| At a Glance |  Insightly |  Bitrix24 |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.1/5 | 4.2/5 |
Free plan | Yes | Yes |
Choose Insightly or Bitrix24?
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
Choose Bitrix24 if
All-in-one CRM, projects, and team communication
- All-in-one workspace
- CRM included
- Project management
| Feature | Insightly | Bitrix24 |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.1/5 1,586 reviews | ★4.2/5 1,578 reviews |
| Categories | CRMMarketing Automation | CRMProject Management |
In-Depth Analysis
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Bitrix24
All-in-one CRM, projects, and team communication
Strengths
- +All-in-one workspace
- +CRM included
- +Project management
- +Communication tools
- +Self-hosted option
Weaknesses
- -UI cluttered
- -Learning curve
- -Complex pricing
- -Feature overload
- -Support varies
Key features
Pricing: Insightly vs Bitrix24
| Plan | Insightly | Bitrix24 |
|---|---|---|
| Tier 1 | Free Free | $0 Free |
| Tier 2 | $29 Plus | $49 Basic |
| Tier 3 | $49 Professional | $99 Standard |
| Tier 4 | $99 Enterprise | $199 Professional |
Pricing verified from each vendor's public pricing page. Compare in detail on Insightly pricing and Bitrix24 pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Insightly
Want the highest-rated option?
Insightly: 4.1/5 (1,586 reviews). Bitrix24: 4.2/5 (1,578 reviews).
Go with: Bitrix24
Value user reviews?
Insightly: 1,586 reviews (4.1/5). Bitrix24: 1,578 reviews (4.2/5).
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Bitrix24 is rated higher: 4.2/5 vs 4.1/5.
Key Takeaways
Insightly
- Larger review base (1,586 reviews)
- Free tier available
- Our pick for this comparison
Bitrix24
- Higher user rating: 4.2/5 vs 4.1/5
The Bottom Line
Insightly is our pick.
Frequently Asked Questions
Is Insightly or Bitrix24 better?
Insightly is rated in our evaluation. Both are freemium.
What are Insightly and Bitrix24 used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.. Bitrix24: All-in-one CRM, projects, and team communication.
What does Insightly cost vs Bitrix24?
Insightly is freemium (free tier + paid plans). Bitrix24 is freemium (free tier + paid plans). Visit their websites for detailed pricing.