Insightly vs Kommo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Insightly and Kommo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Insightly leads on a free plan; Kommo leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want a free tier before you commit
Kommo
Boost sales and manage client communications across all messaging apps in one unified CRM.
Best for you if:
- • You want consolidates all client communication from various messaging apps into one place
| At a Glance | Insightly | Kommo |
|---|---|---|
Starts at | Free plan, paid from $29/user/mo, billed monthly Plus plan | From $25/user/mo, billed monthly Base plan |
Category | CRM Marketing Automation | CRM Sales Engagement |
Rating | 4.1/5 G2 4.2 · Capterra 4.0 1,602 reviews | 4.4/5 Capterra 4.5 · G2 4.1 · SourceForge 5.0 349 reviews |
Free plan | Yes | No |
Watch out for | n/a | Activity limits could incur overage fees |
Choose Insightly or Kommo?
Choose Insightly if
- You want a free tier before you commit
- You want good for small business CRM
- You want project management
Choose Kommo if
- You want consolidates all client communication from various messaging apps into one place
- You want offers powerful AI and automation tools to streamline sales and customer service
- Budget matters ($25/user/mo, billed monthly vs $29/user/mo, billed monthly)
In-Depth Analysis
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- Pro: Good for small business CRM
- Pro: Project management
- Pro: Fair pricing
- Pro: Google integration
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Reporting basic
- Con: Customization limited
- Con: Support varies
- Con: Better for small teams
Key features
Kommo
Boost sales and manage client communications across all messaging apps in one unified CRM.
The Advanced ($25) and Enterprise ($45) tiers offer increased lead and contact limits, which is a reasonable progression.
Watch out
Activity limits could incur overage fees
Strengths
- Pro: Consolidates all client communication from various messaging apps into one place.
- Pro: Offers powerful AI and automation tools to streamline sales and customer service.
- Pro: Provides a clear visual overview of the sales pipeline.
- Pro: No-code bot builder makes automation accessible without technical skills.
- Pro: Enhances client engagement by meeting them on their preferred communication channels.
Weaknesses
- Con: No free plan available, only a 14-day free trial.
- Con: Pricing is per user, which can add up for larger teams.
- Con: Focus primarily on messaging apps, which might not suit all business communication needs.
Key features
Plans and prices: Insightly vs Kommo
| Tool | Plans and prices | Source |
|---|---|---|
| Insightly |
| insightly.com read Oct 3, 2026 |
| Kommo |
| kommo.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Insightly pricing and Kommo pricing.
Key Takeaways
Insightly
- Has a free plan
Kommo
- Higher user rating: 4.4/5 vs 4.1/5
- Lower entry price: $25/user/mo, billed monthly vs $29/user/mo, billed monthly
What the data shows
On the data below, Insightly leads on a free plan; Kommo leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Kommo has the higher user rating (4.1/5 from 1,602 reviews for Insightly, 4.4/5 from 349 reviews for Kommo).
- Kommo has the lower entry price: $25/user/mo, billed monthly (Base) against $29/user/mo, billed monthly (Plus) for Insightly.
- Only Insightly has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Insightly and Kommo compare in 2026?
On the data below, Insightly leads on a free plan; Kommo leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Kommo has the higher user rating (4.1/5 from 1,602 reviews for Insightly, 4.4/5 from 349 reviews for Kommo). Kommo has the lower entry price: $25/user/mo, billed monthly (Base) against $29/user/mo, billed monthly (Plus) for Insightly. Only Insightly has a free plan.
What are Insightly and Kommo used for?
Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses. Kommo: Boost sales and manage client communications across all messaging apps in one unified CRM.
What does Insightly cost vs Kommo?
Insightly's cheapest paid plan is Plus at $29/user/mo, billed monthly; it also has a free plan. Kommo's cheapest paid plan is Base at $25/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Insightly and Kommo?
Insightly's main strength: good for small business CRM. Kommo's main strength: consolidates all client communication from various messaging apps into one place.