Keyhole vs Brand24: Which is Better in 2026?
Choosing between Keyhole and Brand24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Keyhole
Social media analytics platform
Best for you if:
- • You need analytics features specifically
- • Social listening and analytics platform for tracking mentions, hashtags, and competitors
- • Real-time monitoring across social media, news, blogs, and forums
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You need marketing features specifically
- • AI social listening tool monitoring 25 million sources in real-time for brand mentions
- • Sentiment analysis, influencer scoring, and competitor tracking across social media, news, and podcasts
| At a Glance |  Keyhole |  Brand24 |
|---|---|---|
Starts at | Custom | $149/moIndividual |
Best For | Analytics | Marketing |
Rating | 4.3/5 | 4.6/5 |
Free plan | No | No |
Choose Keyhole or Brand24?
Choose Keyhole if
Social media analytics platform
- Highly rated social analytics tool on G2 with top scores
- Real-time monitoring catches brand mentions instantly
- Historical data enables long-term trend analysis
- Your work is analytics-shaped, not marketing-shaped
Choose Brand24 if
Track online conversations about your brand in real-time
- Good social listening
- Sentiment analysis
- Influencer tracking
- Your work is marketing-shaped, not analytics-shaped
| Feature | Keyhole | Brand24 |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.3/5 70 reviews | ★4.6/5 583 reviews |
| Categories | AnalyticsSocial Media Management | MarketingAnalytics |
In-Depth Analysis
Keyhole
Social media analytics platform
Strengths
- +Highly rated social analytics tool on G2 with top scores
- +Real-time monitoring catches brand mentions instantly
- +Historical data enables long-term trend analysis
- +Automated reports save hours of manual work
- +Tracks conversations beyond social media (news, blogs, forums)
Weaknesses
- -Professional plan has a significant cost which may be prohibitive for small teams
- -No free tier available
- -Now part of Muck Rack which may affect standalone roadmap
- -An advanced plan is needed for YouTube analytics
- -Pricing page redirects to Muck Rack demo request
Key features
Brand24
Track online conversations about your brand in real-time
Strengths
- +Good social listening
- +Sentiment analysis
- +Influencer tracking
- +Fair pricing
- +Good reporting
Weaknesses
- -Data limits
- -Accuracy varies
- -Learning curve
- -Limited historical data
- -Some features basic
Key features
Pricing: Keyhole vs Brand24
| Plan | Keyhole | Brand24 |
|---|---|---|
| Tier 1 | N/A | $149 Individual |
| Tier 2 | N/A | $249 Team |
| Tier 3 | N/A | $299 Pro |
| Tier 4 | N/A | $499 Business |
| Tier 5 | N/A | $1,499 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Keyhole pricing and Brand24 pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brand24
Want the highest-rated option?
Keyhole: 4.3/5 (70 reviews). Brand24: 4.6/5 (583 reviews).
Go with: Brand24
Value user reviews?
Keyhole: 70 reviews (4.3/5). Brand24: 583 reviews (4.6/5).
Go with: Brand24
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Keyhole is a analytics tool. Brand24 is in marketing. Pick the category that matches your needs.
How important are ratings?
Brand24 is rated higher: 4.6/5 vs 4.3/5.
Key Takeaways
Brand24
- Higher user rating: 4.6/5 vs 4.3/5
- Larger review base (583 reviews)
- Our pick for this comparison
Keyhole
- Better fit for analytics
The Bottom Line
Brand24 is our pick.
Frequently Asked Questions
Is Keyhole or Brand24 better?
Brand24 is rated in our evaluation. Both are paid.
What are Keyhole and Brand24 used for?
Keyhole: Social media analytics platform. Brand24: Track online conversations about your brand in real-time.
What does Keyhole cost vs Brand24?
Keyhole is a paid tool. Brand24 is a paid tool. Visit their websites for detailed pricing.