Klaviyo vs Nimble: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Nimble side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Klaviyo leads on a free plan; Nimble leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want a free tier before you commit
Nimble
Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
Best for you if:
- • You want CRM for individuals
| At a Glance | Klaviyo | Nimble |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | From $10/mo, billed monthly Data Enrichment plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.4/5 Capterra 4.4 · G2 4.5 2,982 reviews |
Free plan | Yes | No |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | Email marketing is a $15/month add-on. |
Choose Klaviyo or Nimble?
Choose Klaviyo if
- You want a free tier before you commit
- You want e-commerce focused
- You want powerful segmentation
Choose Nimble if
- You want CRM for individuals
- You want social integration
- Budget matters ($10/mo, billed monthly vs $20/mo, billed monthly)
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Nimble
Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
Nimble's pricing is fair for its core CRM features at $24.90/user/month, especially with AI-powered tools.
Watch out
Email marketing is a $15/month add-on.
Strengths
- Pro: CRM for individuals
- Pro: Social integration
- Pro: Good for networking
- Pro: Fair pricing
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Better for simple needs
- Con: Integration limits
- Con: UI dated
- Con: Better alternatives exist
Key features
Plans and prices: Klaviyo vs Nimble
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Nimble |
| nimble.com/pricing read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Nimble pricing.
Key Takeaways
Klaviyo
- Has a free plan
Nimble
- Lower entry price: $10/mo, billed monthly vs $20/mo, billed monthly
What the data shows
On the data below, Klaviyo leads on a free plan; Nimble leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.4/5 from 2,982 reviews for Nimble).
- Nimble has the lower entry price: $10/mo, billed monthly (Data Enrichment) against $20/mo, billed monthly (Email) for Klaviyo.
- Only Klaviyo has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Nimble compare in 2026?
On the data below, Klaviyo leads on a free plan; Nimble leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.4/5 from 2,982 reviews for Nimble). Nimble has the lower entry price: $10/mo, billed monthly (Data Enrichment) against $20/mo, billed monthly (Email) for Klaviyo. Only Klaviyo has a free plan.
What are Klaviyo and Nimble used for?
Klaviyo: Email marketing for e-commerce. Nimble: Your CRM for smarter AI email marketing, engagement, and growth, all from one simple AI-driven platform.
What does Klaviyo cost vs Nimble?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Nimble's cheapest paid plan is Data Enrichment at $10/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Klaviyo and Nimble?
Klaviyo's main strength: e-commerce focused. Nimble's main strength: CRM for individuals.