Mailchimp vs Constant Contact: Which is Better in 2026?
Choosing between Mailchimp and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailchimp is our overall pick for email marketing workflows. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
Constant Contact
Established email marketing for small businesses
Best for you if:
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
| At a Glance |  Mailchimp |  Constant Contact |
|---|---|---|
Starts at | $13/monthEssentials | $12/monthLite |
Best For | Email Marketing | Email Marketing |
Rating | - | - |
Choose Mailchimp or Constant Contact?
Choose Mailchimp if
Grow your business with email, SMS, and AI marketing
- Intuitive drag-and-drop editor accessible to non-technical users
- Comprehensive free plan to get started with basic email marketing
- Powerful automation workflows rivaling dedicated automation platforms
Choose Constant Contact if
Established email marketing for small businesses
- Easy to use
- Good for beginners
- Event marketing
- Budget matters ($12/month vs $13/month)
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 30,300 reviews | ★4.2/5 11,849 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Mailchimp
Grow your business with email, SMS, and AI marketing
Strengths
- +Intuitive drag-and-drop editor accessible to non-technical users
- +Comprehensive free plan to get started with basic email marketing
- +Powerful automation workflows rivaling dedicated automation platforms
- +Extensive template library with mobile-responsive designs
- +Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- -Free plan capped at just 250 contacts and 500 sends per month
- -Pricing scales steeply as contact lists grow beyond initial tiers
- -Advanced segmentation and multivariate testing require Standard or Premium
- -Phone support only available on the Premium plan
- -Removing Mailchimp branding requires a paid plan
Key features
Constant Contact
Established email marketing for small businesses
Strengths
- +Easy to use
- +Good for beginners
- +Event marketing
- +Templates
- +Phone support
Weaknesses
- -Expensive for features
- -Limited automation
- -Dated interface
- -Competitors better value
- -Per-contact pricing
Key features
Pricing: Mailchimp vs Constant Contact
| Plan | Mailchimp | Constant Contact |
|---|---|---|
| Tier 1 | Free Free | $12 month Lite |
| Tier 2 | $13 month Essentials | $35 month Standard |
| Tier 3 | $20 month Standard | $80 month Premium |
| Tier 4 | $350 month Premium | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Mailchimp pricing and Constant Contact pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Mailchimp
- Higher user rating: 4.4/5 vs 4.2/5
- Larger review base (30,300 reviews)
- Free tier available
- Our pick for this comparison
Constant Contact
- Choose if you want established email marketing for small businesses
The Bottom Line
Mailchimp is our pick.
Frequently Asked Questions
Is Mailchimp or Constant Contact better?
Mailchimp is rated in our evaluation. Both are freemium.
What are Mailchimp and Constant Contact used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. Constant Contact: Established email marketing for small businesses.
What does Mailchimp cost vs Constant Contact?
Mailchimp is freemium (free tier + paid plans). Constant Contact is freemium (free tier + paid plans). Visit their websites for detailed pricing.