Mailchimp vs Constant Contact: Which Should You Choose in 2026?
Choosing between Mailchimp and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Turn emails into revenue
Best for you if:
- • You want the higher-rated option (8.6/10 vs 7.7/10)
- • Email marketing platform
- • Marketing automation
Constant Contact
Established email marketing for small businesses
Best for you if:
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
| At a Glance |  Mailchimp |  Constant Contact |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 86/100 | 77/100 |
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 77 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Mailchimp and Constant Contact Compare
Mailchimp
Turn emails into revenue
Free tier available · 86/100 score
Constant Contact
Established email marketing for small businesses
Free tier available · 77/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Mailchimp: 86/100. Constant Contact: 77/100.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Mailchimp scores higher: 86/100 vs 77/100.
Key Takeaways
Mailchimp
- Higher score: 86/100 vs 77
- Free tier available
- Our pick for this comparison
Constant Contact
The Bottom Line
Mailchimp (86/100) is our pick.
Frequently Asked Questions
Is Mailchimp or Constant Contact better?
Mailchimp scores 86/100 in our evaluation. Both are freemium.
What are Mailchimp and Constant Contact used for?
Mailchimp: Turn emails into revenue. Constant Contact: Established email marketing for small businesses.
What does Mailchimp cost vs Constant Contact?
Mailchimp is freemium (free tier + paid plans). Constant Contact is freemium (free tier + paid plans). Visit their websites for detailed pricing.