Mailchimp vs HubSpot: Which Should You Choose in 2026?
Choosing between Mailchimp and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Turn emails into revenue
Best for you if:
- • You need email marketing features specifically
- • Email marketing platform
- • Marketing automation
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.6/10)
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Mailchimp |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Marketing Automation |
Rating | 86/100 | 90/100 |
| Feature | Mailchimp | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Marketing AutomationCRM |
How Mailchimp and HubSpot Compare
Mailchimp
Turn emails into revenue
Free tier available · 86/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Mailchimp is a email marketing tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Mailchimp: 86/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Mailchimp is a email marketing tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 86/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 86
- Free tier available
- Our pick for this comparison
Mailchimp
- Better fit for email marketing
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Mailchimp or HubSpot better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are Mailchimp and HubSpot used for?
Mailchimp: Turn emails into revenue. HubSpot: CRM platform for scaling businesses.
What does Mailchimp cost vs HubSpot?
Mailchimp is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.