Mailchimp vs HubSpot: Which Should You Choose in 2026?
Choosing between Mailchimp and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- 0
- • You need email marketing features specifically
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans offer various tiers
HubSpot
CRM platform for scaling businesses
Best for you if:
- 0
- • You need CRM features specifically
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans offer tiered pricing with Marketing Professional available at a higher price point
| At a Glance |  Mailchimp |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | CRM |
Rating | - | - |
| Feature | Mailchimp | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | CRMMarketing Automation |
How Mailchimp and HubSpot Compare
Mailchimp
Grow your business with email, SMS, and AI marketing
Free tier available
HubSpot
CRM platform for scaling businesses
Free tier available
Mailchimp is a email marketing tool. HubSpot is in CRM.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailchimp
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mailchimp
Value user reviews?
Neither has user reviews yet.
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Mailchimp is a email marketing tool. HubSpot is in CRM. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Mailchimp
- 0
- Free tier available
- Our pick for this comparison
HubSpot
- Better fit for CRM
The Bottom Line
Mailchimp is our pick.
Frequently Asked Questions
Is Mailchimp or HubSpot better?
Mailchimp is rated in our evaluation. Both are freemium.
What are Mailchimp and HubSpot used for?
Mailchimp: Grow your business with email, SMS, and AI marketing. HubSpot: CRM platform for scaling businesses.
What does Mailchimp cost vs HubSpot?
Mailchimp is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.