ManyChat vs Klaviyo: Which Should You Choose in 2026?
Choosing between ManyChat and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ManyChat
Chat marketing platform
Best for you if:
- • You need marketing automation features specifically
- • Chat automation platform for marketing
- • Facebook, Instagram, and WhatsApp bots
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You need email marketing features specifically
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
| At a Glance |  Klaviyo | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Email Marketing |
Rating | 88/100 | 88/100 |
| Feature | ManyChat | Klaviyo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 88 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationLead Generation | Email MarketingMarketing Automation |
Understanding the Differences
Both ManyChat and Klaviyo solve similar problems, but they approach them differently.ManyChat positions itself as "chat marketing platform" while Klaviyofocuses on "email marketing for e-commerce". These differences matter depending on what you're trying to accomplish.
When to Choose ManyChat
ManyChat makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose Klaviyo
Klaviyo is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, ManyChat lets you get started without pulling out your credit card.
We'd pick: ManyChat
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Klaviyo is built for teams that are leveling up.
We'd pick: Klaviyo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: ManyChat
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with ManyChat, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ManyChat higher (88/100). But the community has upvoted Klaviyo more (0 votes). Pick your source of truth.
Key Takeaways
What ManyChat Does Better
- Our recommendation for most use cases
Consider Klaviyo If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ManyChat (88/100). But the honest answer is that "better" depends on your situation. ManyChat scores higher in our analysis, but Klaviyo might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is ManyChat or Klaviyo better?
Based on our analysis, ManyChat scores higher with 88/100. ManyChat isfreemium while Klaviyo is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from ManyChat to Klaviyo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do ManyChat and Klaviyo offer free trials?
Most software in this category offers free trials or free tiers. ManyChat is freemium with a free tier.Klaviyo is freemium with a free tier. Visit their websites for current trial offers.