Matomo vs Fathom Analytics: Which Should You Choose in 2026?
Choosing between Matomo and Fathom Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • You want to try before committing
- • You need web analytics features specifically
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.0/10)
- • You need real-time analytics features specifically
- • Privacy-first analytics without cookies
- • GDPR compliant with simple dashboard
| At a Glance |  Matomo |  Fathom Analytics |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Web Analytics | Real-Time Analytics |
Rating | 80/100 | 85/100 |
| Feature | Matomo | Fathom Analytics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 80 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 43 |
| Categories | Web AnalyticsProduct Analytics | Real-Time AnalyticsWeb Analytics |
How Matomo and Fathom Analytics Compare
Matomo
Open-source web analytics alternative to GA
Free tier available · 80/100 score
Fathom Analytics
Simple privacy-first analytics
Paid · 85/100 score
Matomo is a web analytics tool. Fathom Analytics is in real-time analytics.
Who Should Use What?
On a budget?
Matomo has a free tier. Fathom Analytics is paid only.
Go with: Matomo
Want the highest-rated option?
Matomo: 80/100. Fathom Analytics: 85/100.
Go with: Fathom Analytics
Value user reviews?
Neither has user reviews yet.
Go with: Fathom Analytics
3 Questions to Help You Decide
What's your budget?
Matomo is freemium. Fathom Analytics is paid. Matomo lets you start free.
What's your use case?
Matomo is a web analytics tool. Fathom Analytics is in real-time analytics. Pick the category that matches your needs.
How important are ratings?
Fathom Analytics scores higher: 85/100 vs 80/100.
Key Takeaways
Fathom Analytics
- Higher score: 85/100 vs 80
- More community upvotes (43)
- Our pick for this comparison
Matomo
- Has a free tier
- Better fit for web analytics
The Bottom Line
Fathom Analytics (85/100) is our pick. Matomo has a free tier if you want to test without paying.
Frequently Asked Questions
Is Matomo or Fathom Analytics better?
Fathom Analytics scores 85/100 in our evaluation. Matomo is freemium and Fathom Analytics is paid.
What are Matomo and Fathom Analytics used for?
Matomo: Open-source web analytics alternative to GA. Fathom Analytics: Simple privacy-first analytics.
What does Matomo cost vs Fathom Analytics?
Matomo is freemium (free tier + paid plans). Fathom Analytics is a paid tool. Visit their websites for detailed pricing.