Mautic vs Keap: Which is Better in 2026?
Choosing between Mautic and Keap comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You need marketing automation features specifically
- • Open-source marketing automation platform with no vendor lock-in.
- • Offers comprehensive tools for lead nurturing, campaign building, and email marketing.
Keap
CRM and automation for small businesses
Best for you if:
- • You need CRM features specifically
- • CRM and automation for small business
- • All-in-one sales and marketing
| At a Glance |  Mautic |  Keap |
|---|---|---|
Starts at | From $247.50/mo/moMautic Essential | $249/moPro |
Best For | Marketing Automation | CRM |
Rating | - | - |
Choose Mautic or Keap?
Choose Mautic if
The world's largest open-source marketing automation platform for true data sovereignty.
- Open-source nature provides no vendor lock-in and true data sovereignty.
- Highly customizable and extendable through plugins and API.
- Unlimited users with role access control at no extra cost.
- Your work is marketing automation-shaped, not CRM-shaped
Choose Keap if
CRM and automation for small businesses
- CRM for small business
- Marketing automation
- Good for solopreneurs
- Your work is CRM-shaped, not marketing automation-shaped
| Feature | Mautic | Keap |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.7/5 26 reviews | ★3.4/5 211 reviews |
| Categories | Marketing AutomationEmail Marketing | CRMMarketing Automation |
In-Depth Analysis
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Strengths
- +Open-source nature provides no vendor lock-in and true data sovereignty.
- +Highly customizable and extendable through plugins and API.
- +Unlimited users with role access control at no extra cost.
- +Strong focus on data privacy and compliance.
- +Vibrant community support and resources.
Weaknesses
- -Self-hosting requires technical expertise for setup and maintenance.
- -May require reliance on third-party partners for managed hosting or advanced support.
- -The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Keap
CRM and automation for small businesses
Strengths
- +CRM for small business
- +Marketing automation
- +Good for solopreneurs
- +Email marketing
- +Fair pricing
Weaknesses
- -Learning curve
- -UI could improve
- -Per-contact pricing
- -Limited enterprise features
- -Better modern alternatives
Key features
Pricing: Mautic vs Keap
| Plan | Mautic | Keap |
|---|---|---|
| Tier 1 | From $247.50/mo Mautic Essential | $249 Pro |
| Tier 2 | From $1237/mo Mautic Professional | $399 Max |
| Tier 3 | Custom pricing Mautic Enterprise | Custom Ultimate |
Pricing verified from each vendor's public pricing page. Compare in detail on Mautic pricing and Keap pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Mautic
Want the highest-rated option?
Neither has user reviews yet.
Go with: Mautic
Value user reviews?
Neither has user reviews yet.
Go with: Mautic
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Mautic is a marketing automation tool. Keap is in CRM. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Mautic
- Higher user rating: 4.7/5 vs 3.4/5
- Our pick for this comparison
Keap
- Larger review base (211 reviews)
- Better fit for CRM
The Bottom Line
Mautic is our pick.
Frequently Asked Questions
Is Mautic or Keap better?
Mautic is rated in our evaluation. Both are paid.
What are Mautic and Keap used for?
Mautic: The world's largest open-source marketing automation platform for true data sovereignty.. Keap: CRM and automation for small businesses.
What does Mautic cost vs Keap?
Mautic is a paid tool. Keap is a paid tool. Visit their websites for detailed pricing.