Mixpanel vs Google Analytics: Which Should You Choose in 2026?
Choosing between Mixpanel and Google Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mixpanel
Product analytics for mobile and web
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.2/10)
- • You need web analytics features specifically
- • Product analytics for user behavior insights
- • Best-in-class funnel and retention analysis
Google Analytics
The free analytics standard that tracks most websites
Best for you if:
- • You need real-time analytics features specifically
- • Industry standard web analytics, free and deeply integrated with Google Ads
- • Event-based tracking model for flexible interaction measurement
| At a Glance |  Mixpanel |  Google Analytics |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | Real-Time Analytics |
Rating | 86/100 | 82/100 |
| Feature | Mixpanel | Google Analytics |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | Real-Time AnalyticsWeb Analytics |
How Mixpanel and Google Analytics Compare
Mixpanel
Product analytics for mobile and web
Free tier available · 86/100 score
Google Analytics
The free analytics standard that tracks most websites
Free tier available · 82/100 score
Mixpanel is a web analytics tool. Google Analytics is in real-time analytics.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mixpanel
Want the highest-rated option?
Mixpanel: 86/100. Google Analytics: 82/100.
Go with: Mixpanel
Value user reviews?
Neither has user reviews yet.
Go with: Mixpanel
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Mixpanel is a web analytics tool. Google Analytics is in real-time analytics. Pick the category that matches your needs.
How important are ratings?
Mixpanel scores higher: 86/100 vs 82/100.
Key Takeaways
Mixpanel
- Higher score: 86/100 vs 82
- Free tier available
- Our pick for this comparison
Google Analytics
- Better fit for real-time analytics
The Bottom Line
Mixpanel (86/100) is our pick.
Frequently Asked Questions
Is Mixpanel or Google Analytics better?
Mixpanel scores 86/100 in our evaluation. Both are freemium.
What are Mixpanel and Google Analytics used for?
Mixpanel: Product analytics for mobile and web. Google Analytics: The free analytics standard that tracks most websites.
What does Mixpanel cost vs Google Analytics?
Mixpanel is freemium (free tier + paid plans). Google Analytics is freemium (free tier + paid plans). Visit their websites for detailed pricing.