Moz vs Ahrefs: Which Should You Choose in 2026?
Choosing between Moz and Ahrefs comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Moz
SEO software and analytics platform
Best for you if:
- • SEO software suite featuring Domain Authority metric, keyword research, and link analysis tools.
- • Includes Moz Pro for site audits and Moz Local for local search optimization.
Ahrefs
All-in-one SEO toolset
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.4/10)
- • You want to try before committing
- • Comprehensive SEO toolset
- • Industry-leading backlink database
| At a Glance |  Moz |  Ahrefs |
|---|---|---|
Price | Paid | Free + Paid |
Best For | SEO Tools | SEO Tools |
Rating | 84/100 | 92/100 |
| Feature | Moz | Ahrefs |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 84 | 92 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | SEO ToolsContent Marketing | SEO ToolsWeb Analytics |
How Moz and Ahrefs Compare
Moz
SEO software and analytics platform
Paid · 84/100 score
Ahrefs
All-in-one SEO toolset
Free tier available · 92/100 score
Who Should Use What?
On a budget?
Ahrefs has a free tier. Moz is paid only.
Go with: Ahrefs
Want the highest-rated option?
Moz: 84/100. Ahrefs: 92/100.
Go with: Ahrefs
Value user reviews?
Neither has user reviews yet.
Go with: Ahrefs
3 Questions to Help You Decide
What's your budget?
Moz is paid. Ahrefs is freemium. Ahrefs lets you start free.
What's your use case?
Both are seo tools tools. Compare their specific features to decide.
How important are ratings?
Ahrefs scores higher: 92/100 vs 84/100.
Key Takeaways
Ahrefs
- Higher score: 92/100 vs 84
- Free tier available
- Our pick for this comparison
Moz
The Bottom Line
Ahrefs (92/100) is our pick.
Frequently Asked Questions
Is Moz or Ahrefs better?
Ahrefs scores 92/100 in our evaluation. Moz is paid and Ahrefs is freemium.
What are Moz and Ahrefs used for?
Moz: SEO software and analytics platform. Ahrefs: All-in-one SEO toolset.
What does Moz cost vs Ahrefs?
Moz is a paid tool. Ahrefs is freemium (free tier + paid plans). Visit their websites for detailed pricing.