Pulley vs Carta: Which Should You Choose in 2026?
Choosing between Pulley and Carta comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pulley
Equity management for startups
Best for you if:
- • You want to try before committing
- • You need workflow automation features specifically
- • Pulley is a cap table and equity management platform for startups
- • It manages stock options, 409A valuations, and equity transactions
Carta
Equity management and cap table software
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.6/10)
- • You need financial planning features specifically
- • Carta is a platform for managing equity, cap tables, and valuations for startups
- • It handles 409A valuations, equity grants, and liquidity events
| At a Glance |  Pulley |  Carta |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Workflow Automation | Financial Planning |
Rating | 86/100 | 88/100 |
| Feature | Pulley | Carta |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 86 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Workflow AutomationFinancial Planning | Financial PlanningCompliance Management |
How Pulley and Carta Compare
Pulley
Equity management for startups
Free tier available · 86/100 score
Carta
Equity management and cap table software
Paid · 88/100 score
Pulley is a workflow automation tool. Carta is in financial planning.
Who Should Use What?
On a budget?
Pulley has a free tier. Carta is paid only.
Go with: Pulley
Want the highest-rated option?
Pulley: 86/100. Carta: 88/100.
Go with: Carta
Value user reviews?
Neither has user reviews yet.
Go with: Carta
3 Questions to Help You Decide
What's your budget?
Pulley is freemium. Carta is paid. Pulley lets you start free.
What's your use case?
Pulley is a workflow automation tool. Carta is in financial planning. Pick the category that matches your needs.
How important are ratings?
Carta scores higher: 88/100 vs 86/100.
Key Takeaways
Carta
- Higher score: 88/100 vs 86
- Our pick for this comparison
Pulley
- Has a free tier
- Better fit for workflow automation
The Bottom Line
Carta (88/100) is our pick. Pulley has a free tier if you want to test without paying.
Frequently Asked Questions
Is Pulley or Carta better?
Carta scores 88/100 in our evaluation. Pulley is freemium and Carta is paid.
What are Pulley and Carta used for?
Pulley: Equity management for startups. Carta: Equity management and cap table software.
What does Pulley cost vs Carta?
Pulley is freemium (free tier + paid plans). Carta is a paid tool. Visit their websites for detailed pricing.