Qualtrics vs Google Forms: Which Should You Choose in 2026?
Choosing between Qualtrics and Google Forms comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.2/10)
- • All-in-one Experience Management (XM) platform.
- • Uses AI to analyze customer and employee feedback for actionable insights.
Google Forms
Free online forms by Google
Best for you if:
- • You need something completely free
- • 100% free with unlimited responses
- • Perfect for surveys, quizzes, and RSVPs
| At a Glance |  Qualtrics |  Google Forms |
|---|---|---|
Price | Paid | Free |
Best For | Survey Tools | Survey Tools |
Rating | 88/100 | 82/100 |
| Feature | Qualtrics | Google Forms |
|---|---|---|
| Pricing Model | Paid | Free |
| Editorial Score | 88 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Survey ToolsCustomer Feedback | Survey ToolsForm Builders |
Understanding the Differences
Both Qualtrics and Google Forms solve similar problems, but they approach them differently.Qualtrics positions itself as "the leading experience management (xm) software, amplified with trusted ai to drive business growth." while Google Formsfocuses on "free online forms by google". These differences matter depending on what you're trying to accomplish.
When to Choose Qualtrics
Qualtrics makes sense if you're looking for a comprehensive paid solution. With a score of 88/100, it's our top pick in this comparison.
When to Choose Google Forms
Google Forms is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
Google Forms won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Google Forms
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Qualtrics handles scale better in our testing.
We'd pick: Qualtrics
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Qualtrics is built for organizations like yours.
We'd pick: Qualtrics
Still not sure? Answer these 3 questions
How much can you spend?
Zero budget? Google Forms won't cost you anything.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Qualtrics higher (88/100). But the community has upvoted Google Forms more (0 votes). Pick your source of truth.
Key Takeaways
What Qualtrics Does Better
- Higher overall score (88/100)
- Our recommendation for most use cases
Consider Google Forms If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Qualtrics (88/100). But the honest answer is that "better" depends on your situation. Qualtrics scores higher in our analysis, but Google Forms might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Qualtrics or Google Forms better?
Based on our analysis, Qualtrics scores higher with 88/100. Qualtrics ispaid while Google Forms is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Qualtrics to Google Forms easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Qualtrics and Google Forms offer free trials?
Most software in this category offers free trials or free tiers. Qualtrics is paid with potential trial.Google Forms is completely free. Visit their websites for current trial offers.