Shopify vs Ecwid: Which Should You Choose in 2026?
Choosing between Shopify and Ecwid comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Shopify
All-in-one commerce platform
Best for you if:
- • You want the higher-rated option (9.2/10 vs 8.2/10)
- • E-commerce platform
- • Online store builder
Ecwid
E-commerce platform that embeds anywhere
Best for you if:
- • You want to try before committing
- • Ecwid is an e-commerce platform that adds online stores to existing websites
- • It embeds shopping carts on any site, social media, or marketplace with synced inventory
| At a Glance |  Shopify |  Ecwid |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Website Builders | Website Builders |
Rating | 92/100 | 82/100 |
| Feature | Shopify | Ecwid |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 92 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Website BuildersE-commerce Platforms | Website BuildersE-commerce Platforms |
How Shopify and Ecwid Compare
Shopify
All-in-one commerce platform
Paid · 92/100 score
Ecwid
E-commerce platform that embeds anywhere
Free tier available · 82/100 score
Who Should Use What?
On a budget?
Ecwid has a free tier. Shopify is paid only.
Go with: Ecwid
Want the highest-rated option?
Shopify: 92/100. Ecwid: 82/100.
Go with: Shopify
Value user reviews?
Neither has user reviews yet.
Go with: Shopify
3 Questions to Help You Decide
What's your budget?
Shopify is paid. Ecwid is freemium. Ecwid lets you start free.
What's your use case?
Both are website builders tools. Compare their specific features to decide.
How important are ratings?
Shopify scores higher: 92/100 vs 82/100.
Key Takeaways
Shopify
- Higher score: 92/100 vs 82
- Our pick for this comparison
Ecwid
- Has a free tier
The Bottom Line
Shopify (92/100) is our pick. Ecwid has a free tier if you want to test without paying.
Frequently Asked Questions
Is Shopify or Ecwid better?
Shopify scores 92/100 in our evaluation. Shopify is paid and Ecwid is freemium.
What are Shopify and Ecwid used for?
Shopify: All-in-one commerce platform. Ecwid: E-commerce platform that embeds anywhere.
What does Shopify cost vs Ecwid?
Shopify is a paid tool. Ecwid is freemium (free tier + paid plans). Visit their websites for detailed pricing.