Similarweb vs Ahrefs: Which Should You Choose in 2026?
Choosing between Similarweb and Ahrefs comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Similarweb
Website traffic and analytics
Best for you if:
- • You need market intelligence features specifically
- • Similarweb is a digital intelligence platform for competitive analysis
- • It provides website traffic data, audience insights, and market research
Ahrefs
All-in-one SEO toolset
Best for you if:
- • You want the higher-rated option (9.2/10 vs 7.4/10)
- • You want to try before committing
- • You need seo tools features specifically
- • Comprehensive SEO toolset
- • Industry-leading backlink database
| At a Glance |  Similarweb |  Ahrefs |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Market Intelligence | SEO Tools |
Rating | 74/100 | 92/100 |
| Feature | Similarweb | Ahrefs |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 74 | 92 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceSEO Tools | SEO ToolsWeb Analytics |
How Similarweb and Ahrefs Compare
Similarweb
Website traffic and analytics
Paid · 74/100 score
Ahrefs
All-in-one SEO toolset
Free tier available · 92/100 score
Similarweb is a market intelligence tool. Ahrefs is in seo tools.
Who Should Use What?
On a budget?
Ahrefs has a free tier. Similarweb is paid only.
Go with: Ahrefs
Want the highest-rated option?
Similarweb: 74/100. Ahrefs: 92/100.
Go with: Ahrefs
Value user reviews?
Neither has user reviews yet.
Go with: Ahrefs
3 Questions to Help You Decide
What's your budget?
Similarweb is paid. Ahrefs is freemium. Ahrefs lets you start free.
What's your use case?
Similarweb is a market intelligence tool. Ahrefs is in seo tools. Pick the category that matches your needs.
How important are ratings?
Ahrefs scores higher: 92/100 vs 74/100.
Key Takeaways
Ahrefs
- Higher score: 92/100 vs 74
- Free tier available
- Our pick for this comparison
Similarweb
- Better fit for market intelligence
The Bottom Line
Ahrefs (92/100) is our pick.
Frequently Asked Questions
Is Similarweb or Ahrefs better?
Ahrefs scores 92/100 in our evaluation. Similarweb is paid and Ahrefs is freemium.
What are Similarweb and Ahrefs used for?
Similarweb: Website traffic and analytics. Ahrefs: All-in-one SEO toolset.
What does Similarweb cost vs Ahrefs?
Similarweb is a paid tool. Ahrefs is freemium (free tier + paid plans). Visit their websites for detailed pricing.