Smartlook vs FullStory: Which is Better in 2026?
Choosing between Smartlook and FullStory comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Smartlook
Session recordings and behavior analytics
Best for you if:
- • You want to try before committing
- • You need screen recording features specifically
- • Smartlook is a product analytics tool with session recordings
- • It combines quantitative analytics with qualitative insights
FullStory
Digital experience intelligence
Best for you if:
- • You need web analytics features specifically
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
| At a Glance |  Smartlook |  FullStory |
|---|---|---|
Starts at | $55/monthPro | Contact Sales/moBusiness |
Best For | Screen Recording | Web Analytics |
Rating | - | - |
Choose Smartlook or FullStory?
Choose Smartlook if
Session recordings and behavior analytics
- Session recordings
- Good analytics
- Mobile support
- Your work is screen recording-shaped, not web analytics-shaped
Choose FullStory if
Digital experience intelligence
- Great session replay
- Frustration signals
- Rich analytics
- Your work is web analytics-shaped, not screen recording-shaped
| Feature | Smartlook | FullStory |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.6/5 873 reviews | ★4.5/5 936 reviews |
| Categories | Screen RecordingWeb Analytics | Web AnalyticsProduct Analytics |
In-Depth Analysis
Smartlook
Session recordings and behavior analytics
Strengths
- +Session recordings
- +Good analytics
- +Mobile support
- +Fair pricing
- +Active development
Weaknesses
- -Privacy concerns
- -Storage limits
- -Better alternatives exist
- -Learning curve
- -Feature gaps
Key features
FullStory
Digital experience intelligence
Strengths
- +Great session replay
- +Frustration signals
- +Rich analytics
Weaknesses
- -Expensive
- -Privacy concerns
Key features
Pricing: Smartlook vs FullStory
| Plan | Smartlook | FullStory |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $55 month Pro | Contact Sales Business |
| Tier 3 | custom Enterprise | Contact Sales Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Smartlook pricing and FullStory pricing.
Who Should Use What?
On a budget?
Smartlook has a free tier. FullStory is paid only.
Go with: Smartlook
Want the highest-rated option?
Neither has user reviews yet.
Go with: Smartlook
Value user reviews?
Neither has user reviews yet.
Go with: FullStory
3 Questions to Help You Decide
What's your budget?
Smartlook is freemium. FullStory is paid. Smartlook lets you start free.
What's your use case?
Smartlook is a screen recording tool. FullStory is in web analytics. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
FullStory
- Larger review base (936 reviews)
- Our pick for this comparison
Smartlook
- Has a free tier
- Higher user rating: 4.6/5 vs 4.5/5
- Better fit for screen recording
The Bottom Line
FullStory is our pick. Smartlook has a free tier if you want to test without paying.
Frequently Asked Questions
Is Smartlook or FullStory better?
FullStory is rated in our evaluation. Smartlook is freemium and FullStory is paid.
What are Smartlook and FullStory used for?
Smartlook: Session recordings and behavior analytics. FullStory: Digital experience intelligence.
What does Smartlook cost vs FullStory?
Smartlook is freemium (free tier + paid plans). FullStory is a paid tool. Visit their websites for detailed pricing.