Smartlook vs FullStory: Which Should You Choose in 2026?
Choosing between Smartlook and FullStory comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Smartlook
Session recordings and behavior analytics
Best for you if:
- • You want to try before committing
- • Smartlook is a product analytics tool with session recordings
- • It combines quantitative analytics with qualitative insights
FullStory
Digital experience intelligence
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.0/10)
- • FullStory is a digital experience platform that records and analyzes user sessions
- • It captures every click and scroll to help teams understand and improve UX
| At a Glance |  Smartlook |  FullStory |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Screen Recording | Screen Recording |
Rating | 80/100 | 85/100 |
| Feature | Smartlook | FullStory |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 80 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Screen RecordingWeb Analytics | Screen RecordingWeb Analytics |
How Smartlook and FullStory Compare
Smartlook
Session recordings and behavior analytics
Free tier available · 80/100 score
FullStory
Digital experience intelligence
Paid · 85/100 score
Who Should Use What?
On a budget?
Smartlook has a free tier. FullStory is paid only.
Go with: Smartlook
Want the highest-rated option?
Smartlook: 80/100. FullStory: 85/100.
Go with: FullStory
Value user reviews?
Neither has user reviews yet.
Go with: FullStory
3 Questions to Help You Decide
What's your budget?
Smartlook is freemium. FullStory is paid. Smartlook lets you start free.
What's your use case?
Both are screen recording tools. Compare their specific features to decide.
How important are ratings?
FullStory scores higher: 85/100 vs 80/100.
Key Takeaways
FullStory
- Higher score: 85/100 vs 80
- Our pick for this comparison
Smartlook
- Has a free tier
The Bottom Line
FullStory (85/100) is our pick. Smartlook has a free tier if you want to test without paying.
Frequently Asked Questions
Is Smartlook or FullStory better?
FullStory scores 85/100 in our evaluation. Smartlook is freemium and FullStory is paid.
What are Smartlook and FullStory used for?
Smartlook: Session recordings and behavior analytics. FullStory: Digital experience intelligence.
What does Smartlook cost vs FullStory?
Smartlook is freemium (free tier + paid plans). FullStory is a paid tool. Visit their websites for detailed pricing.