Spently vs Klaviyo: Which is Better in 2026?
Choosing between Spently and Klaviyo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Spently if you need e-commerce.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Spently
Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.
Best for you if:
- • You want boosts sales and customer engagement through automated follow-up emails
- • You want customizable email templates align with brand without requiring coding
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
- • You want powerful segmentation
| At a Glance | Spently | Klaviyo |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | E-commerce | Email Marketing |
Rating | - | 4.6/5 |
Free plan | Yes | Yes |
Choose Spently or Klaviyo?
Choose Spently if
Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.
- You want boosts sales and customer engagement through automated follow-up emails
- You want customizable email templates align with brand without requiring coding
- Your work is e-commerce-shaped, not email marketing-shaped
Choose Klaviyo if
Email marketing for e-commerce
- You want e-commerce focused
- You want powerful segmentation
- Your work is email marketing-shaped, not e-commerce-shaped
| Feature | Spently | Klaviyo |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | No ratings yet | ★4.6/5 1,901 reviews |
| Categories | E-commerceEmail Marketing | Email MarketingMarketing Automation |
In-Depth Analysis
Spently
Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.
Sently's pricing is very generous for small Shopify stores, offering a free tier for up to 25 orders per month.
Strengths
- +Boosts sales and customer engagement through automated follow-up emails.
- +Customizable email templates align with brand without requiring coding.
- +User-friendly interface and easy setup.
- +Seamless integration with Shopify.
- +Commended customer support.
Weaknesses
- -Some users experienced issues and loss of previous settings after the transition from Spently to UpOrder.
- -Pricing model can become costly for stores with high order volumes.
Key features
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- +E-commerce focused
- +Powerful segmentation
- +Revenue attribution
Weaknesses
- -Expensive at scale
- -Learning curve
Key features
Pricing: Spently vs Klaviyo
| Plan | Spently | Klaviyo |
|---|---|---|
| Tier 1 | Free to install Free | Free Free |
| Tier 2 | Contact us Custom | $20 Email |
| Tier 3 | N/A | From $35 Email + SMS |
Pricing verified from each vendor's public pricing page. Compare in detail on Spently pricing and Klaviyo pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Spently
Want the highest-rated option?
Klaviyo is rated 4.6/5. Spently has no ratings yet.
Go with: Klaviyo
Value user reviews?
Spently: no ratings yet. Klaviyo: 1,901 reviews (4.6/5).
Go with: Klaviyo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Spently is a e-commerce tool. Klaviyo is in email marketing. Pick the category that matches your needs.
How important are ratings?
Klaviyo is rated 4.6/5; Spently has no ratings yet.
Key Takeaways
Klaviyo
- Free tier available
- Our pick for this comparison
Spently
- Better fit for e-commerce
The Bottom Line
Klaviyo wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Spently or Klaviyo better?
Klaviyo is rated in our evaluation. Both are freemium.
What are Spently and Klaviyo used for?
Spently: Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.. Klaviyo: Email marketing for e-commerce.
What does Spently cost vs Klaviyo?
Spently is freemium (free tier + paid plans). Klaviyo is freemium (free tier + paid plans). Visit their websites for detailed pricing.