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Splitbee vs Fathom Analytics: Which is Better in 2026?

Choosing between Splitbee and Fathom Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Fathom Analytics wins this matchup. Our overall Web Analytics pick is Google Analytics. Our free Web Analytics pick is Microsoft Clarity. Pick Splitbee if you need a free tier to start with.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Sep 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Splitbee

This product has been sunsetted and is no longer available.

Best for you if:

  • You want a free tier before you commit
  • You want extremely lightweight script with minimal performance impact
  • You want privacy-focused analytics without cookie consent requirements

Fathom Analytics

Simple privacy-first analytics

Best for you if:

  • You want privacy compliant
  • You want fast loading
At a Glance
SplitbeeSplitbee
Fathom AnalyticsFathom Analytics
Starts at
FreeFree tier available
$18/moTeam
Best For
Web AnalyticsWeb Analytics
Rating
4.2/54.7/5
Free plan
Yes No

Choose Splitbee or Fathom Analytics?

Splitbee

Choose Splitbee if

This product has been sunsetted and is no longer available.

  • You want a free tier before you commit
  • You want extremely lightweight script with minimal performance impact
  • You want privacy-focused analytics without cookie consent requirements
Fathom Analytics

Choose Fathom Analytics if

Simple privacy-first analytics

  • You want privacy compliant
  • You want fast loading
FeatureSplitbeeFathom Analytics
Pricing ModelFreemiumPaid
User Rating
4.2/5
21 reviews
4.7/5
21 reviews
Categories
Web AnalyticsA/B Testing
Web AnalyticsAnalytics

In-Depth Analysis

SplitbeeSplitbee

This product has been sunsetted and is no longer available.

Starts at Free
Fair value

Splitbee has been sunsetted and is no longer available, making a direct pricing analysis impossible.

Strengths

  • +Extremely lightweight script with minimal performance impact
  • +Privacy-focused analytics without cookie consent requirements
  • +Clean and intuitive dashboard designed for simplicity
  • +Built-in A/B testing without additional tools
  • +Seamless migration path to Vercel Analytics

Weaknesses

  • -Product has been sunset and is no longer accepting new users
  • -All users must migrate to Vercel Analytics
  • -No standalone offering available anymore
  • -Limited historical data access after shutdown

Key features

Real-time analytics dashboard with visitor trackingCustom event tracking for conversions and interactionsUser journey and funnel analysisBuilt-in A/B testing for experimentsLightweight tracking script with no cookie banners neededAutomation workflows triggered by user events

Fathom AnalyticsFathom Analytics

Simple privacy-first analytics

Starts at $18/mo
Fair value

Fathom Analytics' pricing structure appears somewhat expensive, especially for individual users.

Strengths

  • +Privacy compliant
  • +Fast loading
  • +Clean UI

Weaknesses

  • -Limited features
  • -No free tier

Key features

Privacy-first analyticsGDPR compliantSimple dashboardGoal trackingEU hostingNo cookies

Pricing: Splitbee vs Fathom Analytics

PlanSplitbeeFathom Analytics
Tier 1N/A
$0
Free
Tier 2N/A
$20/user
Premium
Tier 3N/A
$18/user
Team
Tier 4N/A
$28/user
Business

Pricing verified from each vendor's public pricing page. Compare in detail on Splitbee pricing and Fathom Analytics pricing.

Who Should Use What?

On a budget?

Splitbee has a free tier. Fathom Analytics is paid only.

Go with: Splitbee

Want the highest-rated option?

Splitbee: 4.2/5 (21 reviews). Fathom Analytics: 4.7/5 (21 reviews).

Go with: Fathom Analytics

Value user reviews?

Splitbee: 21 reviews (4.2/5). Fathom Analytics: 21 reviews (4.7/5).

Go with: Fathom Analytics

3 Questions to Help You Decide

1

What's your budget?

Splitbee is freemium. Fathom Analytics is paid. Splitbee lets you start free.

2

What's your use case?

Both are web analytics tools. Compare their specific features to decide.

3

How important are ratings?

Fathom Analytics is rated higher: 4.7/5 vs 4.2/5.

Key Takeaways

Fathom Analytics

  • Higher user rating: 4.7/5 vs 4.2/5
  • Our pick for this comparison

Splitbee

  • Has a free tier

The Bottom Line

Fathom Analytics wins this matchup. Our overall Web Analytics pick is Google Analytics. Our free Web Analytics pick is Microsoft Clarity. Splitbee has a free tier if you want to test without paying.

Frequently Asked Questions

Is Splitbee or Fathom Analytics better?

Fathom Analytics is rated in our evaluation. Splitbee is freemium and Fathom Analytics is paid.

What are Splitbee and Fathom Analytics used for?

Splitbee: This product has been sunsetted and is no longer available.. Fathom Analytics: Simple privacy-first analytics.

What does Splitbee cost vs Fathom Analytics?

Splitbee is freemium (free tier + paid plans). Fathom Analytics is a paid tool. Visit their websites for detailed pricing.

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