Splitbee vs Fathom Analytics: Which is Better in 2026?
Choosing between Splitbee and Fathom Analytics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Fathom Analytics is our overall pick for web analytics workflows. Pick Splitbee if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Splitbee
This product has been sunsetted and is no longer available.
Best for you if:
- • You want to try before committing
- • Privacy-friendly web analytics tool with event tracking and A/B testing
- • Acquired by Vercel and sunset, users directed to Vercel Analytics
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • Privacy-first analytics without cookies
- • GDPR compliant with simple dashboard
| At a Glance |  Splitbee |  Fathom Analytics |
|---|---|---|
Starts at | FreeFree tier available | $18/moTeam |
Best For | Web Analytics | Web Analytics |
Rating | 4.2/5 | 4.4/5 |
Choose Splitbee or Fathom Analytics?
Choose Splitbee if
This product has been sunsetted and is no longer available.
- Extremely lightweight script with minimal performance impact
- Privacy-focused analytics without cookie consent requirements
- Clean and intuitive dashboard designed for simplicity
- You want a free tier before you commit
Choose Fathom Analytics if
Simple privacy-first analytics
- Privacy compliant
- Fast loading
- Clean UI
| Feature | Splitbee | Fathom Analytics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.2/5 21 reviews | ★4.4/5 20 reviews |
| Categories | Web AnalyticsA/B Testing | Web AnalyticsAnalytics |
In-Depth Analysis
Splitbee
This product has been sunsetted and is no longer available.
Strengths
- +Extremely lightweight script with minimal performance impact
- +Privacy-focused analytics without cookie consent requirements
- +Clean and intuitive dashboard designed for simplicity
- +Built-in A/B testing without additional tools
- +Seamless migration path to Vercel Analytics
Weaknesses
- -Product has been sunset and is no longer accepting new users
- -All users must migrate to Vercel Analytics
- -No standalone offering available anymore
- -Limited historical data access after shutdown
Key features
Fathom Analytics
Simple privacy-first analytics
Strengths
- +Privacy compliant
- +Fast loading
- +Clean UI
Weaknesses
- -Limited features
- -No free tier
Key features
Pricing: Splitbee vs Fathom Analytics
| Plan | Splitbee | Fathom Analytics |
|---|---|---|
| Tier 1 | N/A | $0 Free |
| Tier 2 | N/A | $20/user Premium |
| Tier 3 | N/A | $18/user Team |
| Tier 4 | N/A | $28/user Business |
Pricing verified from each vendor's public pricing page. Compare in detail on Splitbee pricing and Fathom Analytics pricing.
Who Should Use What?
On a budget?
Splitbee has a free tier. Fathom Analytics is paid only.
Go with: Splitbee
Want the highest-rated option?
Splitbee: 4.2/5 (21 reviews). Fathom Analytics: 4.4/5 (20 reviews).
Go with: Fathom Analytics
Value user reviews?
Splitbee: 21 reviews (4.2/5). Fathom Analytics: 20 reviews (4.4/5).
Go with: Splitbee
3 Questions to Help You Decide
What's your budget?
Splitbee is freemium. Fathom Analytics is paid. Splitbee lets you start free.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Fathom Analytics is rated higher: 4.4/5 vs 4.2/5.
Key Takeaways
Fathom Analytics
- Higher user rating: 4.4/5 vs 4.2/5
- Our pick for this comparison
Splitbee
- Has a free tier
- Larger review base (21 reviews)
The Bottom Line
Fathom Analytics is our pick. Splitbee has a free tier if you want to test without paying.
Frequently Asked Questions
Is Splitbee or Fathom Analytics better?
Fathom Analytics is rated in our evaluation. Splitbee is freemium and Fathom Analytics is paid.
What are Splitbee and Fathom Analytics used for?
Splitbee: This product has been sunsetted and is no longer available.. Fathom Analytics: Simple privacy-first analytics.
What does Splitbee cost vs Fathom Analytics?
Splitbee is freemium (free tier + paid plans). Fathom Analytics is a paid tool. Visit their websites for detailed pricing.