TrustYou vs Medallia: Which is Better in 2026?
Choosing between TrustYou and Medallia comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
TrustYou
Elevate guest experience and boost direct bookings with AI
Best for you if:
- • Centralizes and analyzes all guest feedback with AI for improved service and reputation.
- • Unifies guest data across sources to enable targeted marketing and boost direct bookings.
Medallia
Experience management platform
Best for you if:
- • Enterprise experience management platform
- • Customer and employee feedback at scale
| At a Glance |  TrustYou |  Medallia |
|---|---|---|
Starts at | $75/moCXP | Custom |
Best For | Customer Feedback | Customer Feedback |
Rating | 2.2/5 | 4.5/5 |
Free plan | No | No |
Choose TrustYou or Medallia?
Choose TrustYou if
Elevate guest experience and boost direct bookings with AI
- Significantly increases response rates to guest feedback.
- Provides a unified view of guest data, eliminating data silos.
- Automates guest communication and booking processes, saving staff time.
Choose Medallia if
Experience management platform
- Enterprise experience management
- Good for CX
- AI insights
| Feature | TrustYou | Medallia |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★2.2/5 33 reviews | ★4.5/5 613 reviews |
| Categories | Customer FeedbackData & Databases | Customer FeedbackAnalytics |
In-Depth Analysis
TrustYou
Elevate guest experience and boost direct bookings with AI
Strengths
- +Significantly increases response rates to guest feedback.
- +Provides a unified view of guest data, eliminating data silos.
- +Automates guest communication and booking processes, saving staff time.
- +Offers deep insights into guest sentiment and operational areas for improvement.
- +Boosts direct booking conversion rates through AI-powered assistance.
Weaknesses
- -Pricing is per property, which could be costly for large chains.
- -Requires integration with existing PMS and marketing platforms.
Key features
Value 65/100. TrustYou's pricing for CXP at $75/month per property is fair for comprehensive review management.
Watch out: Per-property pricing can escalate quickly
Medallia
Experience management platform
Strengths
- +Enterprise experience management
- +Good for CX
- +AI insights
- +Good integrations
- +Scalable
Weaknesses
- -Very expensive
- -Complex platform
- -Enterprise only
- -Implementation time
- -Learning curve
Key features
Value 45/100. Medallia's custom Enterprise pricing is opaque and likely expensive, typical for high-end enterprise experience management platforms.
Watch out: Overage fees for experience data records
Pricing: TrustYou vs Medallia
| Plan | TrustYou | Medallia |
|---|---|---|
| Tier 1 | €75/$75/¥11,800 per property / month CXP | Custom Enterprise |
| Tier 2 | €350/$350/¥55,000 per property / month CDP | N/A |
| Tier 3 | €99/$115/¥18,070 per property / month AI Agents | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on TrustYou pricing and Medallia pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: TrustYou
Want the highest-rated option?
TrustYou: 2.2/5 (33 reviews). Medallia: 4.5/5 (613 reviews).
Go with: Medallia
Value user reviews?
TrustYou: 33 reviews (2.2/5). Medallia: 613 reviews (4.5/5).
Go with: Medallia
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are customer feedback tools. Compare their specific features to decide.
How important are ratings?
Medallia is rated higher: 4.5/5 vs 2.2/5.
Key Takeaways
TrustYou
- Our pick for this comparison
Medallia
- Higher user rating: 4.5/5 vs 2.2/5
- Larger review base (613 reviews)
The Bottom Line
TrustYou is our pick.
Frequently Asked Questions
Is TrustYou or Medallia better?
TrustYou is rated in our evaluation. Both are paid.
What are TrustYou and Medallia used for?
TrustYou: Elevate guest experience and boost direct bookings with AI. Medallia: Experience management platform.
What does TrustYou cost vs Medallia?
TrustYou is a paid tool. Medallia is a paid tool. Visit their websites for detailed pricing.