WhatConverts vs Semrush: Which is Better in 2026?
Choosing between WhatConverts and Semrush comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Semrush wins this matchup. Hubspot Marketing is our overall Marketing pick. Hubspot Marketing is our free Marketing pick. Pick WhatConverts if you need attribution.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
WhatConverts
Track and attribute every lead from calls, forms, and chats to optimize marketing spend.
Best for you if:
- • You want comprehensive lead attribution across multiple channels
- • You want centralized platform for all lead data
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
- • You want great for PPC
| At a Glance | WhatConverts | Semrush |
|---|---|---|
Starts at | $30/moCall Tracking Single Account | $139.95/moPro |
Best For | Attribution | SEO Tools |
Rating | 4.9/5 | 4.5/5 |
Free plan | No | No |
Choose WhatConverts or Semrush?
Choose WhatConverts if
Track and attribute every lead from calls, forms, and chats to optimize marketing spend.
- You want comprehensive lead attribution across multiple channels
- You want centralized platform for all lead data
- Your work is attribution-shaped, not SEO tools-shaped
Choose Semrush if
Online visibility management platform
- You want comprehensive toolkit
- You want great for PPC
- Your work is SEO tools-shaped, not attribution-shaped
| Feature | WhatConverts | Semrush |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.9/5 320 reviews | ★4.5/5 6,361 reviews |
| Categories | AttributionMarketing | SEO ToolsMarketing |
In-Depth Analysis
WhatConverts
Track and attribute every lead from calls, forms, and chats to optimize marketing spend.
WhatConverts offers a tiered pricing structure that can become quite expensive for businesses needing to track a high volume of leads or manage multiple accounts.
Watch out
Overage fees for exceeding lead limits
Strengths
- +Comprehensive lead attribution across multiple channels.
- +Centralized platform for all lead data.
- +Extensive integrations with existing marketing tools.
- +Actionable insights for marketing optimization.
- +Strong customer support and user experience.
Weaknesses
- -Pricing structure is per account, which might become costly for agencies managing many clients with individual accounts if not on an agency-specific plan
- -HIPAA compliance is only available on higher-tier plans (Pro or Agency), not standard across all plans
- -The 'Individual Businesses' plans (Call Tracking, Plus, Pro) are limited to one account, which may not be suitable for businesses with multiple locations or complex organizational structures without upgrading to an Agency plan
Key features
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Keyword tracking limits are per DAY, not per month: Pro gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
Strengths
- +Comprehensive toolkit
- +Great for PPC
- +Content marketing features
Weaknesses
- -Steep learning curve
- -Can be overwhelming
Key features
Pricing: WhatConverts vs Semrush
| Plan | WhatConverts | Semrush |
|---|---|---|
| Tier 1 | $30/mo Call Tracking Single Account | $139.95 Pro |
| Tier 2 | $60/mo Plus Single Account | $249.95 Guru |
| Tier 3 | $100/mo Pro Single Account | $499.95 Business |
| Tier 4 | $160/mo Elite Single Account | N/A |
| Tier 5 | $500/mo Plus Unlimited Accounts | N/A |
| Tier 6 | $800/mo Pro Unlimited Accounts | N/A |
| Tier 7 | $1250/mo Elite Unlimited Accounts | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on WhatConverts pricing and Semrush pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Semrush
Want the highest-rated option?
WhatConverts: 4.9/5 (320 reviews). Semrush: 4.5/5 (6,361 reviews).
Go with: WhatConverts
Value user reviews?
WhatConverts: 320 reviews (4.9/5). Semrush: 6,361 reviews (4.5/5).
Go with: Semrush
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
WhatConverts is a attribution tool. Semrush is in SEO tools. Pick the category that matches your needs.
How important are ratings?
WhatConverts is rated higher: 4.9/5 vs 4.5/5.
Key Takeaways
Semrush
- Larger review base (6,361 reviews)
- Our pick for this comparison
WhatConverts
- Higher user rating: 4.9/5 vs 4.5/5
- Better fit for attribution
The Bottom Line
Semrush wins this matchup. Hubspot Marketing is our overall Marketing pick. Hubspot Marketing is our free Marketing pick.
Frequently Asked Questions
Is WhatConverts or Semrush better?
Semrush is rated in our evaluation. Both are paid.
What are WhatConverts and Semrush used for?
WhatConverts: Track and attribute every lead from calls, forms, and chats to optimize marketing spend.. Semrush: Online visibility management platform.
What does WhatConverts cost vs Semrush?
WhatConverts is a paid tool. Semrush is a paid tool. Visit their websites for detailed pricing.