Wix vs BigCommerce: Which is Better in 2026?
Choosing between Wix and BigCommerce comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: BigCommerce is our overall pick for e-commerce platforms workflows. Pick Wix if you need website builders.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Wix
Design unique websites with unparalleled drag-and-drop freedom
Best for you if:
- • You want to try before committing
- • You need website builders features specifically
- • Drag-and-drop website builder with 2,000+ templates, ecommerce, and AI-powered content creation.
- • Features built-in hosting, SEO tools, booking systems, and mobile-responsive design editor.
BigCommerce
Enterprise e-commerce platform
Best for you if:
- • You need e-commerce platforms features specifically
- • BigCommerce is an e-commerce platform for building online stores
- • It provides hosting, payment processing, and tools for selling across channels
| At a Glance |  Wix |  BigCommerce |
|---|---|---|
Starts at | FreeFree tier available | $39/moStandard |
Best For | Website Builders | E-commerce Platforms |
Rating | 4.3/5 | 4.3/5 |
Choose Wix or BigCommerce?
Choose Wix if
Design unique websites with unparalleled drag-and-drop freedom
- Very easy to use
- Drag and drop
- Many templates
- Budget matters (Free vs $39/mo)
- Your work is website builders-shaped, not e-commerce platforms-shaped
Choose BigCommerce if
Enterprise e-commerce platform
- No transaction fees
- Built-in features
- B2B capabilities
- Your work is e-commerce platforms-shaped, not website builders-shaped
| Feature | Wix | BigCommerce |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.3/5 10,866 reviews | ★4.3/5 906 reviews |
| Categories | Website BuildersNo-Code | E-commerce PlatformsSEO Tools |
In-Depth Analysis
Wix
Design unique websites with unparalleled drag-and-drop freedom
Strengths
- +Very easy to use
- +Drag and drop
- +Many templates
- +AI builder
- +App market
Weaknesses
- -Not for serious sites
- -Code bloat
- -SEO issues
- -Hard to export
- -Template restrictions
Key features
BigCommerce
Enterprise e-commerce platform
Strengths
- +No transaction fees
- +Built-in features
- +B2B capabilities
Weaknesses
- -Learning curve
- -Fewer themes
Key features
Pricing: Wix vs BigCommerce
| Plan | Wix | BigCommerce |
|---|---|---|
| Tier 1 | Free Free | $39 Standard |
| Tier 2 | $17 month (annual) Light | $105 Plus |
| Tier 3 | $29 month (annual) Core | $399 Pro |
| Tier 4 | $39 month (annual) Business | Enterprise |
| Tier 5 | $159 month (annual) Business Elite | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Wix pricing and BigCommerce pricing.
Who Should Use What?
On a budget?
Wix has a free tier. BigCommerce is paid only.
Go with: Wix
Want the highest-rated option?
Wix: 4.3/5 (10,866 reviews). BigCommerce: 4.3/5 (906 reviews).
Go with: Wix
Value user reviews?
Wix: 10,866 reviews (4.3/5). BigCommerce: 906 reviews (4.3/5).
Go with: Wix
3 Questions to Help You Decide
What's your budget?
Wix is freemium. BigCommerce is paid. Wix lets you start free.
What's your use case?
Wix is a website builders tool. BigCommerce is in e-commerce platforms. Pick the category that matches your needs.
How important are ratings?
Both are rated 4.3/5.
Key Takeaways
BigCommerce
- Our pick for this comparison
Wix
- Has a free tier
- Larger review base (10,866 reviews)
- Better fit for website builders
The Bottom Line
BigCommerce is our pick. Wix has a free tier if you want to test without paying.
Frequently Asked Questions
Is Wix or BigCommerce better?
BigCommerce is rated in our evaluation. Wix is freemium and BigCommerce is paid.
What are Wix and BigCommerce used for?
Wix: Design unique websites with unparalleled drag-and-drop freedom. BigCommerce: Enterprise e-commerce platform.
What does Wix cost vs BigCommerce?
Wix is freemium (free tier + paid plans). BigCommerce is a paid tool. Visit their websites for detailed pricing.