InMoment (formerly Wootric) vs Medallia: Which is Better in 2026?
Choosing between InMoment (formerly Wootric) and Medallia comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: InMoment (formerly Wootric) is our overall pick for customer feedback workflows. Pick Medallia if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Best for you if:
- • Collects customer feedback at key journey points using NPS, CSAT, and CES.
- • Analyzes qualitative data with machine learning to identify themes and sentiment.
Medallia
Experience management platform
Best for you if:
- • Enterprise experience management platform
- • Customer and employee feedback at scale
| At a Glance |  Medallia | |
|---|---|---|
Starts at | Custom | Custom |
Best For | Customer Feedback | Customer Feedback |
Rating | 4.8/5 | 4.5/5 |
Free plan | No | No |
Choose InMoment (formerly Wootric) or Medallia?
Choose InMoment (formerly Wootric) if
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
- Quantifies customer experience at key journey points.
- Provides data-driven insights with machine learning for faster decision-making.
- Drives improvement across the organization by engaging stakeholders.
Choose Medallia if
Experience management platform
- Enterprise experience management
- Good for CX
- AI insights
| Feature | InMoment (formerly Wootric) | Medallia |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.8/5 59 reviews | ★4.5/5 613 reviews |
| Categories | Customer FeedbackAnalytics | Customer FeedbackAnalytics |
In-Depth Analysis
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Strengths
- +Quantifies customer experience at key journey points.
- +Provides data-driven insights with machine learning for faster decision-making.
- +Drives improvement across the organization by engaging stakeholders.
- +Leverages existing systems of record for enhanced customer intelligence.
- +Offers a flexible approach to CX program maturity.
Weaknesses
- -No explicit mention of a free trial or freemium model.
- -Pricing details are not publicly available on the provided pages.
Key features
Medallia
Experience management platform
Strengths
- +Enterprise experience management
- +Good for CX
- +AI insights
- +Good integrations
- +Scalable
Weaknesses
- -Very expensive
- -Complex platform
- -Enterprise only
- -Implementation time
- -Learning curve
Key features
Pricing: InMoment (formerly Wootric) vs Medallia
| Plan | InMoment (formerly Wootric) | Medallia |
|---|---|---|
| Tier 1 | Get Started Now Professional | Custom Enterprise |
| Tier 2 | Choose Growth Growth | N/A |
| Tier 3 | Contact Us Voice of the Customer | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on InMoment (formerly Wootric) pricing and Medallia pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: InMoment (formerly Wootric)
Want the highest-rated option?
InMoment (formerly Wootric): 4.8/5 (59 reviews). Medallia: 4.5/5 (613 reviews).
Go with: InMoment (formerly Wootric)
Value user reviews?
InMoment (formerly Wootric): 59 reviews (4.8/5). Medallia: 613 reviews (4.5/5).
Go with: Medallia
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are customer feedback tools. Compare their specific features to decide.
How important are ratings?
InMoment (formerly Wootric) is rated higher: 4.8/5 vs 4.5/5.
Key Takeaways
InMoment (formerly Wootric)
- Higher user rating: 4.8/5 vs 4.5/5
- Our pick for this comparison
Medallia
- Larger review base (613 reviews)
The Bottom Line
InMoment (formerly Wootric) is our pick.
Frequently Asked Questions
Is InMoment (formerly Wootric) or Medallia better?
InMoment (formerly Wootric) is rated in our evaluation. Both are paid.
What are InMoment (formerly Wootric) and Medallia used for?
InMoment (formerly Wootric): Enterprise experience improvement platform for NPS, CSAT, and customer feedback. Medallia: Experience management platform.
What does InMoment (formerly Wootric) cost vs Medallia?
InMoment (formerly Wootric) is a paid tool. Medallia is a paid tool. Visit their websites for detailed pricing.