Zoho Social vs Metricool: Which is Better in 2026?
Choosing between Zoho Social and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Metricool is our overall pick for social media management workflows. Pick Zoho Social if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Zoho Social
Manage your social media presence, schedule posts, monitor engagement, and analyze performance.
Best for you if:
- • Schedule and publish social media content across multiple platforms.
- • Monitor brand mentions, keywords, and engage with your audience in real-time.
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  Metricool | |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Social Media Management | Social Media Management |
Rating | 4.7/5 | 4.4/5 |
Choose Zoho Social or Metricool?
Choose Zoho Social if
Manage your social media presence, schedule posts, monitor engagement, and analyze performance.
- Comprehensive features for scheduling, monitoring, and analytics.
- Supports a wide range of social media platforms, including newer ones like TikTok and Threads.
- Offers robust collaboration tools for teams and agencies.
Choose Metricool if
Plan, measure, and manage social media content and ads all in one powerful platform.
- Social media analytics
- Scheduling included
- Fair pricing
| Feature | Zoho Social | Metricool |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.7/5 6,259 reviews | ★4.4/5 182 reviews |
| Categories | Social Media ManagementMarketing | Social Media ManagementMarketing |
In-Depth Analysis
Zoho Social
Manage your social media presence, schedule posts, monitor engagement, and analyze performance.
Strengths
- +Comprehensive features for scheduling, monitoring, and analytics.
- +Supports a wide range of social media platforms, including newer ones like TikTok and Threads.
- +Offers robust collaboration tools for teams and agencies.
- +Includes AI assistance for content creation and replies.
- +Provides detailed reporting and insights into audience engagement.
Weaknesses
- -The free plan is limited to one brand and six channels.
- -Advanced features like custom reports and CRM integration are only available in higher-tier plans.
- -The pricing structure for agencies might become complex with add-ons for more brands and team members.
Key features
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Strengths
- +Social media analytics
- +Scheduling included
- +Fair pricing
- +Good reporting
- +Multi-platform
Weaknesses
- -Limited free tier
- -UI could improve
- -Some features basic
- -API limitations
- -Less known
Key features
Pricing: Zoho Social vs Metricool
| Plan | Zoho Social | Metricool |
|---|---|---|
| Tier 1 | N/A | Free Free |
| Tier 2 | N/A | $18 Starter |
| Tier 3 | N/A | $45 Advanced |
Pricing verified from each vendor's public pricing page. Compare in detail on Zoho Social pricing and Metricool pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Zoho Social
Want the highest-rated option?
Zoho Social: 4.7/5 (6,259 reviews). Metricool: 4.4/5 (182 reviews).
Go with: Zoho Social
Value user reviews?
Zoho Social: 6,259 reviews (4.7/5). Metricool: 182 reviews (4.4/5).
Go with: Zoho Social
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Zoho Social is rated higher: 4.7/5 vs 4.4/5.
Key Takeaways
Metricool
- Free tier available
- Our pick for this comparison
Zoho Social
- Higher user rating: 4.7/5 vs 4.4/5
- Larger review base (6,259 reviews)
The Bottom Line
Metricool is our pick.
Frequently Asked Questions
Is Zoho Social or Metricool better?
Metricool is rated in our evaluation. Both are freemium.
What are Zoho Social and Metricool used for?
Zoho Social: Manage your social media presence, schedule posts, monitor engagement, and analyze performance.. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does Zoho Social cost vs Metricool?
Zoho Social is freemium (free tier + paid plans). Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.