ZoomInfo vs Lusha: Which Should You Choose in 2026?
Choosing between ZoomInfo and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 8.2/10)
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want to try before committing
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  ZoomInfo |  Lusha |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Market Intelligence | Market Intelligence |
Rating | 85/100 | 82/100 |
| Feature | ZoomInfo | Lusha |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 85 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceLead Generation | Market IntelligenceLead Generation |
How ZoomInfo and Lusha Compare
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Free tier available · 82/100 score
Who Should Use What?
On a budget?
Lusha has a free tier. ZoomInfo is paid only.
Go with: Lusha
Want the highest-rated option?
ZoomInfo: 85/100. Lusha: 82/100.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
ZoomInfo is paid. Lusha is freemium. Lusha lets you start free.
What's your use case?
Both are market intelligence tools. Compare their specific features to decide.
How important are ratings?
ZoomInfo scores higher: 85/100 vs 82/100.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs 82
- Our pick for this comparison
Lusha
- Has a free tier
The Bottom Line
ZoomInfo (85/100) is our pick. Lusha has a free tier if you want to test without paying.
Frequently Asked Questions
Is ZoomInfo or Lusha better?
ZoomInfo scores 85/100 in our evaluation. ZoomInfo is paid and Lusha is freemium.
What are ZoomInfo and Lusha used for?
ZoomInfo: B2B intelligence platform. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does ZoomInfo cost vs Lusha?
ZoomInfo is a paid tool. Lusha is freemium (free tier + paid plans). Visit their websites for detailed pricing.