VWO vs Optimizely: Which Should You Choose in 2026?
Choosing between VWO and Optimizely comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
VWO
Experimentation and conversion optimization
Best for you if:
- • VWO is a conversion optimization platform for A/B testing
- • It provides testing, heatmaps, and personalization for websites
Optimizely
Digital experience optimization platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.4/10)
- • A/B testing platform for teams
- • Feature flags control rollouts
| At a Glance |  VWO |  Optimizely |
|---|---|---|
Price | Paid | Paid |
Best For | Web Analytics | Web Analytics |
Rating | 84/100 | 88/100 |
| Feature | VWO | Optimizely |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 84 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsHeatmaps | Web AnalyticsA/B Testing |
How VWO and Optimizely Compare
VWO
Experimentation and conversion optimization
Paid · 84/100 score
Optimizely
Digital experience optimization platform
Paid · 88/100 score
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Optimizely
Want the highest-rated option?
VWO: 84/100. Optimizely: 88/100.
Go with: Optimizely
Value user reviews?
Neither has user reviews yet.
Go with: Optimizely
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Optimizely scores higher: 88/100 vs 84/100.
Key Takeaways
Optimizely
- Higher score: 88/100 vs 84
- Our pick for this comparison
VWO
The Bottom Line
Optimizely (88/100) is our pick.
Frequently Asked Questions
Is VWO or Optimizely better?
Optimizely scores 88/100 in our evaluation. Both are paid.
What are VWO and Optimizely used for?
VWO: Experimentation and conversion optimization. Optimizely: Digital experience optimization platform.
What does VWO cost vs Optimizely?
VWO is a paid tool. Optimizely is a paid tool. Visit their websites for detailed pricing.