Ara starts at $10.8/month on the Smart Family Annual plan.
Verified Sep 2026 from the official pricing page.
Is Ara worth the price?
Ara's pricing is on the expensive side for a kids' brushing app, especially the 'Smart Start App Subscription' at $14.90/month which offers only software.
The 'Smart Family Annual' at $129.90/yearly ($10.80/month equivalent) offers the best value with a toothbrush and refills. This pricing structure is best for families committed to a long-term solution for brushing habits.
Pricing Plans
Free TrialSmart Start App Subscription
$14.90 / month
Everything in all plans, plus:
- Real-time brushing feedback
- Parent dashboard
- Progress tracking
- No refill bundle
- No extended warranty
- No VIP replacement
Smart Start App Subscription (with toothbrush)
$24.90 first month, then $14.90/month
Everything in all plans, plus:
- Real-time brushing feedback
- Parent dashboard
- Progress tracking
- No refill bundle
- No extended warranty
- No VIP replacement
Smart Family Annual
$129.90 / yearly
Everything in all plans, plus:
- 1 Smart Kids Toothbrush Kit
- Parent dashboard
- Progress tracking
- 2 refills every 6 months
- Parent support space
- VIP fast replacement
- Extended warranty for 6 months
- No renewal hassle
Smart Family Flex
$109.90 / 6 months
Everything in all plans, plus:
- 1 Smart Kids Toothbrush Kit
- 2 refills
- VIP fast replacement
- No extended warranty
- No support space
- No savings
Included in all plans
- Premium Gamified app
- AR brushing coach
- Auto renew or cancel anytime
Hidden Costs & Gotchas
Initial $24.90 for toothbrush bundle
How Ara compares
Starting price from each tool's published plans.
| Tool | Starting price | Free plan |
|---|---|---|
| Ara | $10.8/month | No |
| TrueCoach | $26.34/month | No |
Ara Pricing FAQ
How much does Ara cost?
Ara starts at $10.8/month on the Smart Family Annual plan. It offers 4 paid tiers ranging from $10.8/month to $19.9/month.
Does Ara have a free plan?
Ara does not offer a permanent free plan. A free trial is available.
Does Ara offer a free trial?
Yes. Ara offers a free trial.
What is the cheapest Ara paid plan?
The cheapest paid plan for Ara is "Smart Family Annual" at $10.8/month. Key features include: 1 Smart Kids Toothbrush Kit, Premium Gamified App, AR brushing coach.
Ara alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Ara pricing — us.kolibree.com/#pricing (verified Sep 2026)
- Cite this data: Toolradar, Ara pricing verified Sep 2026, toolradar.com/tools/ara/pricing
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