Is Ara worth the price?
Ara's pricing is on the expensive side for a kids' brushing app, especially the 'Smart Start App Subscription' at $14.90/month which offers only software.
The 'Smart Family Annual' at $129.90/yearly ($10.80/month equivalent) offers the best value with a toothbrush and refills. This pricing structure is best for families committed to a long-term solution for brushing habits.
Pricing Plans
Free TrialSmart Start App Subscription
$14.90 / month
Everything in all plans, plus:
- Real-time brushing feedback
- Parent dashboard
- Progress tracking
- No refill bundle
- No extended warranty
- No VIP replacement
Smart Start App Subscription (with toothbrush)
$24.90 first month, then $14.90/month
Everything in all plans, plus:
- Real-time brushing feedback
- Parent dashboard
- Progress tracking
- No refill bundle
- No extended warranty
- No VIP replacement
Smart Family Annual
$129.90 / yearly
Everything in all plans, plus:
- 1 Smart Kids Toothbrush Kit
- Parent dashboard
- Progress tracking
- 2 refills every 6 months
- Parent support space
- VIP fast replacement
- Extended warranty for 6 months
- No renewal hassle
Smart Family Flex
$109.90 / 6 months
Everything in all plans, plus:
- 1 Smart Kids Toothbrush Kit
- 2 refills
- VIP fast replacement
- No extended warranty
- No support space
- No savings
Included in all plans
- Premium Gamified app
- AR brushing coach
- Auto renew or cancel anytime
Hidden Costs & Gotchas
Higher monthly cost without annual commitment
No free tier available
Initial $24.90 for toothbrush bundle
Which Plan Do You Need?
Parents seeking gamified brushing
Families wanting toothbrush & refills
Users valuing extended warranty
How Ara Compares to Competitors
Compared to similar gamified brushing apps like Brush DJ (free) or Philips Sonicare for Kids (app included with brush purchase), Ara's $14.90/month for just the app is significantly higher. Even with the toothbrush, the 'Smart Family Annual' at $10.80/month is more expensive than some one-time purchase smart toothbrushes with integrated apps.
Ara Pricing FAQ
How much does Ara cost?
Ara starts at $10.8/month on the Smart Family Annual plan. It offers 4 paid tiers ranging from $10.8/month up to $19.9/month.
Does Ara have a free plan?
Ara does not offer a permanent free plan. However, a free trial is available.
Does Ara offer a free trial?
Yes, Ara offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Ara paid plan?
The cheapest paid plan for Ara is "Smart Family Annual" at $10.8/month. Key features include: 1 Smart Kids Toothbrush Kit, Premium Gamified App, AR brushing coach.
Cheaper alternatives to Ara
Direct competitors with similar features. Many offer lower per-seat pricing or simpler tier structure.
