Transform daily brushing struggles into a fun, habit-building game for kids.
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Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Transforms brushing into an enjoyable activity for children
Biggest con
Requires a monthly or annual subscription for full app access
TL;DR - Ara
- Gamified smart toothbrush system for children.
- Uses AR technology and a parent dashboard to build healthy brushing habits.
- Pediatric dentist approved with proven results in reducing cavities and improving family routines.
Pricing: Paid only
Best for: Enterprises & pros
What is Ara?
Kolibree offers a smart toothbrush system designed to make brushing an enjoyable and effective experience for children, addressing common issues like resistance, insufficient brushing time, and missed areas. It combines a smart toothbrush with an augmented reality (AR) gamified app and a parent dashboard to build healthy oral hygiene habits.
The system is ideal for parents struggling with their children's brushing routines, aiming to reduce the "brush battle" and prevent cavities. The AR app guides children through a 2-minute brushing session, making it interactive and engaging, while the parent dashboard provides detailed insights into brushing coverage, time, and consistency. This approach helps children develop lifelong oral hygiene habits and reduces parental stress.
The Kolibree system is backed by pediatric dentists and clinical evidence, with studies showing a significant reduction in cavities and improved family bonding around brushing time. It leverages a reward-based system within the app to keep children motivated and consistent.
Available on: Web, iOS, Android
Pros & Cons
Pros
- Transforms brushing into an enjoyable activity for children
- Provides parents with detailed insights into their child's brushing habits
- Recommended by pediatric dentists for effective oral hygiene
- Proven to reduce cavities and improve family bonding during brushing
- Soft bristles and easy-grip design suitable for small hands
Cons
- Requires a monthly or annual subscription for full app access
- Initial cost for the smart toothbrush kit
- Relies on a smartphone or tablet for the AR experience
Key Features
Smart toothbrush with built-in sensorsAugmented Reality (AR) gamified app with coachParent dashboard for monitoring brushing habitsReward-based system for motivationReal-time brushing feedback and missed zone detection2-minute brushing timer
Pricing Plans
Free TrialPricing checked Jun 17, 2026
Smart Start App Subscription
$14.90 / month
Everything in all plans, plus:
- Real-time brushing feedback
- Parent dashboard
- Progress tracking
- No refill bundle
- No extended warranty
- No VIP replacement
Smart Start App Subscription (with toothbrush)
$24.90 first month, then $14.90/month
Everything in all plans, plus:
- Real-time brushing feedback
- Parent dashboard
- Progress tracking
- No refill bundle
- No extended warranty
- No VIP replacement
Smart Family Annual
$129.90 / yearly
Everything in all plans, plus:
- 1 Smart Kids Toothbrush Kit
- Parent dashboard
- Progress tracking
- 2 refills every 6 months
- Parent support space
- VIP fast replacement
- Extended warranty for 6 months
- No renewal hassle
Smart Family Flex
$109.90 / 6 months
Everything in all plans, plus:
- 1 Smart Kids Toothbrush Kit
- 2 refills
- VIP fast replacement
- No extended warranty
- No support space
- No savings
Included in all plans
- Premium Gamified app
- AR brushing coach
- Auto renew or cancel anytime
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Ara FAQ
How does Ara help children develop better brushing habits?
Ara transforms daily brushing into a fun, habit-building game for kids using an augmented reality (AR) gamified app. This interactive experience guides children through a 2-minute brushing session, making it engaging and consistent.
Which teams or users benefit most from Ara?
Ara is ideal for parents who struggle with their children's brushing routines and want to reduce the 'brush battle'. It helps children develop lifelong oral hygiene habits and reduces parental stress.
How is Ara priced?
Ara is a paid product that requires a monthly or annual subscription for full access to its app features. There is also an initial cost for the smart toothbrush kit.
What kind of insights does the parent dashboard provide?
The parent dashboard offers detailed insights into a child's brushing coverage, time spent, and consistency. This helps parents monitor and support their child's oral hygiene development.
Can Ara help reduce cavities in children?
Yes, the Kolibree system, which includes Ara, is clinically proven to reduce cavities. It is backed by pediatric dentists and clinical evidence for its effectiveness in improving oral hygiene.
What are the main limitations of using Ara?
Ara requires a monthly or annual subscription for full app access and an initial cost for the smart toothbrush kit. Additionally, it relies on a smartphone or tablet to provide the augmented reality experience.
How does Ara compare to TrueCoach for habit tracking?
Ara focuses specifically on transforming children's daily brushing into a habit-building game through an AR app and parent dashboard. TrueCoach, in contrast, is designed for broader habit tracking and fitness coaching.
Source: us.kolibree.com