Transform daily brushing struggles into a fun, habit-building game for kids.
From $10.80/mo, billed yearly, free trial Visit Website Paid Visit Website
Tracked since 2026
The Bottom Line
- Price
- From $10.80/mo, billed yearly, free trial. Compare plans
Key facts
- Gamified smart toothbrush system for children.
- Uses AR technology and a parent dashboard to build healthy brushing habits.
- Pediatric dentist approved with proven results in reducing cavities and improving family routines.
Pros
- Transforms brushing into an enjoyable activity for children
- Provides parents with detailed insights into their child's brushing habits
- Recommended by pediatric dentists for effective oral hygiene
- Proven to reduce cavities and improve family bonding during brushing
- Soft bristles and easy-grip design suitable for small hands
Cons
- Requires a monthly or annual subscription for full app access
- Initial cost for the smart toothbrush kit
- Relies on a smartphone or tablet for the AR experience
What is Ara?
Kolibree offers a smart toothbrush system designed to make brushing an enjoyable and effective experience for children, addressing common issues like resistance, insufficient brushing time, and missed areas. It combines a smart toothbrush with an augmented reality (AR) gamified app and a parent dashboard to build healthy oral hygiene habits.
The system is ideal for parents struggling with their children's brushing routines, aiming to reduce the "brush battle" and prevent cavities. The AR app guides children through a 2-minute brushing session, making it interactive and engaging, while the parent dashboard provides detailed insights into brushing coverage, time, and consistency. This approach helps children develop lifelong oral hygiene habits and reduces parental stress.
The Kolibree system is backed by pediatric dentists and clinical evidence, with studies showing a significant reduction in cavities and improved family bonding around brushing time. It leverages a reward-based system within the app to keep children motivated and consistent.
Available on: Web, iOS, Android
Key Features
- Smart toothbrush with built-in sensors
- Augmented Reality (AR) gamified app with coach
- Parent dashboard for monitoring brushing habits
- Reward-based system for motivation
- Real-time brushing feedback and missed zone detection
- 2-minute brushing timer
Pricing Plans
Free Trial| Plan | Price | Details |
|---|---|---|
| Smart Start App Subscription | $14.90 / month |
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| Smart Start App Subscription (with toothbrush) | $24.90 first month, then $14.90/month |
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| Smart Family Annual | $129.90 / yearly |
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| Smart Family Flex | $109.90 / 6 months |
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Included in all plans
- Premium Gamified app
- AR brushing coach
- Auto renew or cancel anytime
Is Ara worth the price?
Fair value
Ara's pricing is on the expensive side for a kids' brushing app, especially the 'Smart Start App Subscription' at $14.90/month which offers only software.
The 'Smart Family Annual' at $129.90/yearly ($10.80/month equivalent) offers the best value with a toothbrush and refills. This pricing structure is best for families committed to a long-term solution for brushing habits.
Hidden Costs & Gotchas
Initial $24.90 for toothbrush bundle
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Ara FAQ
How does Ara help children develop better brushing habits?
Ara transforms daily brushing into a fun, habit-building game for kids using an augmented reality (AR) gamified app. This interactive experience guides children through a 2-minute brushing session, making it engaging and consistent.
Which teams or users benefit most from Ara?
Ara is ideal for parents who struggle with their children's brushing routines and want to reduce the 'brush battle'. It helps children develop lifelong oral hygiene habits and reduces parental stress.
How is Ara priced?
Ara is a paid product that requires a monthly or annual subscription for full access to its app features. There is also an initial cost for the smart toothbrush kit.
What kind of insights does the parent dashboard provide?
The parent dashboard offers detailed insights into a child's brushing coverage, time spent, and consistency. This helps parents monitor and support their child's oral hygiene development.
Can Ara help reduce cavities in children?
Yes, the Kolibree system, which includes Ara, is clinically proven to reduce cavities. It is backed by pediatric dentists and clinical evidence for its effectiveness in improving oral hygiene.
What are the main limitations of using Ara?
Ara requires a monthly or annual subscription for full app access and an initial cost for the smart toothbrush kit. Additionally, it relies on a smartphone or tablet to provide the augmented reality experience.
How does Ara compare to TrueCoach for habit tracking?
Ara focuses specifically on transforming children's daily brushing into a habit-building game through an AR app and parent dashboard. TrueCoach, in contrast, is designed for broader habit tracking and fitness coaching.
Source: us.kolibree.com