TrueCoach
Claim this toolThe #1 personal trainer software for scaling your coaching business and streamlining client management.
From $26.34/mo, billed monthly, free trial Visit WebsiteThe Bottom Line
- Price
- From $26.34/mo, billed monthly, free trial. Compare plans
Key facts
- Streamlines workout programming and client management for personal trainers.
- Offers integrated nutrition tracking and payment processing to scale coaching businesses.
- Provides a custom web storefront and mobile app for enhanced client engagement and acquisition.
Pros
- Significantly reduces administrative time for coaches
- Enhances client engagement and accountability through integrated tools
- Provides a professional platform for scaling a coaching business
- Offers a comprehensive suite of features for both workout and nutrition management
- Includes a large library of exercise videos and allows for custom uploads
Cons
- Relies on Stripe for payment processing, which may incur additional transaction fees
What is TrueCoach?
Available on: Web
Ratings Across the Web
TrueCoach holds an aggregate rating of 4.4 out of 5 from 1,132 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026.
What people say
“Very very average. Only thing they updated and changed in the last 5 years is the price increases” via Trustpilot
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
- Customizable workout program builder
- Client progress tracking and compliance rates
- Integrated nutrition tracking with macro goals and MyFitnessPal integration
- Real-time client messaging and communication hub
- Custom exercise video library and 1,200+ pre-loaded exercise videos
- Personalized web storefront for client acquisition
- TrueCoach Payments powered by Stripe for credit/debit card processing
- Branding customization with logo and color schemes
Pricing Plans
Free TrialPricing checked Oct 31, 2026. Source: truecoach.co/pricing, read Oct 31, 2026
| Plan | Price | Details |
|---|---|---|
| Starter Plan | $26.34 / mo |
|
| Standard Plan | $57.99 / mo |
+3 more Show less
|
| Pro Plan | $136.99 / mo |
+3 more Show less
|
Included in all plans
- Program & Workout Builder
- Client Management Tracker
- MyFitnessPal Nutrition and Habit Tracker
- Client Dashboard
- 3,000+ Video Exercise Library
- In-App Messaging
- Free Automated Payments
Is TrueCoach worth the price?
TrueCoach offers a fair pricing structure, especially for individual trainers starting out.
The Starter Plan at $26.34/mo is generous for up to 5 clients, providing essential tools. The Standard Plan at $57.99/mo offers significant value with advanced features for growing businesses, making it ideal for established personal trainers looking to scale.
How TrueCoach's pricing compares
At $26.34/mo, billed monthly, TrueCoach is mid-range of its 3 comparable direct competitors ($16.66 to $89/mo across the set).
Entry paid plan, monthly price, billed monthly. Pricing checked Oct 31, 2026.
TrueCoach by the numbers
Toolradar data: TrueCoach's entry paid plan ($26.34/mo, billed monthly) ranks #16 of 26 for price among the Health & Fitness tools with a verified entry price and no stated unit, where the median is $17.83/mo. As of Nov 2026.
| Metric | TrueCoach | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $26.34/mo, billed monthly | $17.83/mo | #16 of 26 tools with no stated price unit, verified price |
| Free plan | No | 51% have one | n/a |
| Listed as an alternative to | 5 tools | 2 | #15 of 83 (joint) |
| User rating | 4.4/5 (across the web, 1,132 ratings) | 4.4/5 | #10 of 26 (joint) tools with 20+ reviews |
Listed as an alternative to: #15 on 2026-10-16 to #15 on 2026-11-02 (rank among 83 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Health & Fitness data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “TrueCoach by the numbers”, Nov 2026.
Reviews
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Across 1,132 verified user reviews on Capterra, G2, Trustpilot
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TrueCoach FAQ
How does TrueCoach help coaches acquire new clients and manage payments?
Can I integrate my existing nutrition tracking methods with TrueCoach?
What kind of video resources are available for exercise demonstrations?
How does TrueCoach assist in monitoring client adherence and progress?
Is it possible to customize the platform to match my brand?
How does TrueCoach pricing compare with other Health & Fitness tools?
Source: truecoach.co