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TrueCoach Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is TrueCoach worth the price?

78/10

TrueCoach offers a fair pricing structure, especially for individual trainers starting out.

The Starter Plan at $26.34/mo is generous for up to 5 clients, providing essential tools. The Standard Plan at $57.99/mo offers significant value with advanced features for growing businesses, making it ideal for established personal trainers looking to scale.

Pricing Plans

Free Trial

Starter Plan

$26.34/mo

  • Up to 5 active clients
  • Program & Workout Builder
  • Client Management Tracker
  • MyFitnessPal Nutrition and Habit Tracker
  • Client Dashboard
  • 3,000+ Video Exercise Library
  • In-App Messaging
  • Free Automated Payments

Standard Plan

$57.99/mo

  • Up to 20 active clients
  • Program & Workout Builder
  • Client Management Tracker
  • MyFitnessPal Nutrition and Habit Tracker
  • Client Dashboard
  • 3,000+ Video Exercise Library
  • In-App Messaging
  • Free Automated Payments
  • New! Public Coach Profiles
  • Data Integration with Apple, Garmin, WHOOP, and other Wearables
  • Custom-Branded Fitness App
  • Advanced Habit and Nutrition Tracking
  • Business Automations powered by Zapier

Pro Plan

$136.99/mo

  • Up to 50 active clients
  • Program & Workout Builder
  • Client Management Tracker
  • MyFitnessPal Nutrition and Habit Tracker
  • Client Dashboard
  • 3,000+ Video Exercise Library
  • In-App Messaging
  • Free Automated Payments
  • New! Public Coach Profiles
  • Data Integration with Apple, Garmin, WHOOP, and other Wearables
  • Custom-Branded Fitness App
  • Advanced Habit and Nutrition Tracking
  • Business Automations powered by Zapier

Hidden Costs & Gotchas

Client limits per tier

No free tier available

Higher tiers for advanced integrations

Which Plan Do You Need?

Individual personal trainers

Coaches scaling client base

Businesses needing custom branding

How TrueCoach Compares to Competitors

Compared to Trainerize, which starts around $20/month for basic features and scales up, TrueCoach's Starter Plan at $26.34/mo is competitive. For more advanced features like custom branding, TrueCoach's Standard Plan at $57.99/mo offers a strong alternative to platforms like My PT Hub, which can be similarly priced or higher for comparable functionality.

TrueCoach Pricing FAQ

How much does TrueCoach cost?

TrueCoach starts at $26.34/month on the Starter Plan plan. It offers 3 paid tiers ranging from $26.34/month up to $136.99/month.

Does TrueCoach have a free plan?

TrueCoach does not offer a permanent free plan. However, a free trial is available.

Does TrueCoach offer a free trial?

Yes, TrueCoach offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest TrueCoach paid plan?

The cheapest paid plan for TrueCoach is "Starter Plan" at $26.34/month. Key features include: Up to 5 active clients, Program & Workout Builder, Client Management Tracker.

Is there a cheaper alternative to TrueCoach?

Yes. Popular alternatives to TrueCoach include FitSW, WellnessLiving, Mindbody, GymMaster. Free alternatives include WellnessLiving. Compare them side-by-side on Toolradar.

Cheaper alternatives to TrueCoach

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.