Attribution Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Attribution worth the price?

75/10

The pricing for Attribution is generally fair, with a clear tiered structure.

The Starter Shopify plan at $19/month is very generous for small businesses, while the Pro plans at $199-$399/month offer good value for growing companies needing more robust features and higher MTU limits. It's best for e-commerce businesses and marketing teams looking for detailed ROI tracking.

Pricing Plans

Free Trial

Pro plan (HubSpot)

$399/per month

Attribution Models: First Touch, Last Touch, Linear
Ad Connectors: All Digital Ad Connectors
MTUs (Monthly Tracked Users): up to 10,000
Seats: 3 users
Support: Email Support
Onboarding: Optional Managed Onboarding
ROAS by Advertisement
CAC by Customer

Enterprise Custom (HubSpot)

Attribution Models: All Models + Full Customization
Ad Connectors: All Ad Connectors, including Offline Channels
MTUs (Monthly Tracked Users): Custom Limit
Seats: Custom User Allocation
Support: Custom Support Tier
Onboarding: Managed Onboarding
Custom Lookback Windows
Compare ROAS by Attribution Model
Account-Based Attribution
Multi-Project / Workspace Support
Data Warehouse Tooling
Geofencing
Salesforce Integration

Pro plan (Segment)

$399/per month

Attribution Models: First Touch, Last Touch, Linear
Ad Connectors: All Digital Ad Connectors
MTUs (Monthly Tracked Users): up to 10,000
Seats: 3 users
Support: Email Support
Onboarding: Optional Managed Onboarding
ROAS by Advertisement
CAC by Customer
Segment Profile Sync
Segment Event Uploader

Enterprise Custom (Segment)

Attribution Models: All Models + Full Customization
Ad Connectors: All Ad Connectors, including Offline Channels
MTUs (Monthly Tracked Users): Custom Limit
Seats: Custom User Allocation
Support: Custom Support Tier
Onboarding: Managed Onboarding
ROAS by Advertisement
CAC by Customer
Segment Profile Sync
Segment Event Uploader
Segment CDP Connector
Custom Lookback Windows
Compare ROAS by Model
Account-Based Attribution
Multiple Projects/Workspaces
Data Warehouse Tool
Geofencing
Salesforce/Hubspot Sync

Starter (Shopify)

$19/per month

Attribution Models: First Touch, Last Touch, Linear
Ad Connectors: Google Ads & Meta Ads only
MTUs (Monthly Tracked Users): Up to 1,000
Seats: 1 user
Stores: 1 store
Support: Email Support
Onboarding: Self-Service
ROAS by Advertisement
CAC by Customer

Pro plan (Shopify)

$199/per month

Attribution Models: First Touch, Last Touch, Linear
Ad Connectors: All Digital Ad Connectors
MTUs (Monthly Tracked Users): 1,000-10,000
Seats: 3 users
Stores: 1 store
Support: Email Support
Onboarding: Optional Managed Onboarding
ROAS by Advertisement
CAC by Customer
First Purchasers Report
Klaviyo Integration
Segment Integration

Enterprise Custom (Shopify)

Attribution Models: All Models + Full Customization
Ad Connectors: All Ad Connectors, including Offline Channels
MTUs (Monthly Tracked Users): Custom Limit
Seats: Custom User Allocation
Support: Custom Support Tier
Onboarding: Managed Onboarding

Enterprise Custom (Salesforce)

Attribution Models: All Models Available
Ad Connectors: All Available
MTUs (Monthly Tracked Users): Custom Limit
Seats: Unlimited
Account-Based Attribution: Included
Advanced Features: All Available

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees for MTUs not specified

Custom pricing for Enterprise tiers

Optional managed onboarding costs

Potential costs for additional seats

Which Plan Do You Need?

Small e-commerce businesses

Growing marketing teams

Enterprises needing custom solutions

How Attribution Compares to Competitors

The Shopify Pro plan at $199/month is quite competitive, offering similar features to the HubSpot/Segment Pro plans which are priced at $399/month, but with a lower MTU limit. The Starter Shopify plan at $19/month is significantly more affordable than typical entry-level attribution tools, making it highly accessible for small businesses.

Attribution Pricing FAQ

How much does Attribution cost?

Attribution starts at $19/month on the Starter (Shopify) plan. It offers 4 paid tiers ranging from $19/month up to $199/month.

Does Attribution have a free plan?

Attribution does not offer a permanent free plan. However, a free trial is available.

Does Attribution offer a free trial?

Yes, Attribution offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Attribution paid plan?

The cheapest paid plan for Attribution is "Starter (Shopify)" at $19/month. Key features include: Attribution Models: First Touch, Last Touch, Linear, Ad Connectors: Google Ads & Meta Ads only, MTUs (Monthly Tracked Users): Up to 1,000.

Is there a cheaper alternative to Attribution?

Yes. Popular alternatives to Attribution include Cometly, Rockerbox, Improvado, Whatagraph. Free alternatives include Whatagraph. Compare them side-by-side on Toolradar.