Attribution Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Attribution worth the price?
The pricing for Attribution is generally fair, with a clear tiered structure.
The Starter Shopify plan at $19/month is very generous for small businesses, while the Pro plans at $199-$399/month offer good value for growing companies needing more robust features and higher MTU limits. It's best for e-commerce businesses and marketing teams looking for detailed ROI tracking.
Pricing Plans
Free TrialPro plan (HubSpot)
$399 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Enterprise Custom (HubSpot)
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- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Custom Lookback Windows
- Compare ROAS by Attribution Model
Pro plan (Segment)
$399 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Enterprise Custom (Segment)
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- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Starter (Shopify)
$19 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Stores: 1 store
- Support: Email Support
- Onboarding: Self-Service
- ROAS by Advertisement
Pro plan (Shopify)
$199 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-10,000
- Seats: 3 users
- Stores: 1 store
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
Enterprise Custom (Shopify)
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- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
Enterprise Custom (Salesforce)
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- Attribution Models: All Models Available
- Ad Connectors: All Available
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Unlimited
- Account-Based Attribution: Included
- Advanced Features: All Available
Hidden Costs & Gotchas
Overage fees for MTUs not specified
Custom pricing for Enterprise tiers
Optional managed onboarding costs
Potential costs for additional seats
Which Plan Do You Need?
Small e-commerce businesses
Growing marketing teams
Enterprises needing custom solutions
How Attribution Compares to Competitors
The Shopify Pro plan at $199/month is quite competitive, offering similar features to the HubSpot/Segment Pro plans which are priced at $399/month, but with a lower MTU limit. The Starter Shopify plan at $19/month is significantly more affordable than typical entry-level attribution tools, making it highly accessible for small businesses.
Attribution Pricing FAQ
How much does Attribution cost?
Attribution starts at $19/month on the Starter (Shopify) plan. It offers 4 paid tiers ranging from $19/month up to $199/month.
Does Attribution have a free plan?
Attribution does not offer a permanent free plan. However, a free trial is available.
Does Attribution offer a free trial?
Yes, Attribution offers a free trial. No credit card is typically required to start the trial, though this may vary.
What is the cheapest Attribution paid plan?
The cheapest paid plan for Attribution is "Starter (Shopify)" at $19/month. Key features include: Attribution Models: First Touch, Last Touch, Linear, Ad Connectors: Google Ads & Meta Ads only, MTUs (Monthly Tracked Users): Up to 1,000.
Is there a cheaper alternative to Attribution?
Yes. Popular alternatives to Attribution include Cometly, Rockerbox, Improvado, Whatagraph. Free alternatives include Whatagraph. Compare them side-by-side on Toolradar.
Cheaper alternatives to Attribution
1 of 5 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
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