Attribution Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Attribution pricing verified Oct 2026, toolradar.com/tools/attribution/pricing
Attribution starts at $19/month on the Starter (Shopify) plan.
Verified Oct 2026 from the official pricing page.
Is Attribution worth the price?
The pricing for Attribution is generally fair, with a clear tiered structure.
The Starter Shopify plan at $19/month is very generous for small businesses, while the Pro plans at $199-$399/month offer good value for growing companies needing more robust features and higher MTU limits. It's best for e-commerce businesses and marketing teams looking for detailed ROI tracking.
Pricing Plans
Free TrialPro plan (HubSpot)
$399 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Enterprise Custom (HubSpot)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Custom Lookback Windows
- Compare ROAS by Attribution Model
- Account-Based Attribution
- Multi-Project / Workspace Support
- Data Warehouse Tooling
- Geofencing
- Salesforce Integration
Pro plan (Segment)
$399 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
Enterprise Custom (Segment)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
- Segment CDP Connector
- Custom Lookback Windows
- Compare ROAS by Model
- Account-Based Attribution
- Multiple Projects/Workspaces
- Data Warehouse Tool
- Geofencing
- Salesforce/Hubspot Sync
Starter (Shopify)
$19 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Stores: 1 store
- Support: Email Support
- Onboarding: Self-Service
- ROAS by Advertisement
- CAC by Customer
Pro plan (Shopify)
$199 / per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-10,000
- Seats: 3 users
- Stores: 1 store
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
- First Purchasers Report
- Klaviyo Integration
- Segment Integration
Enterprise Custom (Shopify)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
Enterprise Custom (Salesforce)
Contact us
- Attribution Models: All Models Available
- Ad Connectors: All Available
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Unlimited
- Account-Based Attribution: Included
- Advanced Features: All Available
Hidden Costs & Gotchas
Optional managed onboarding costs
How Attribution compares
1 of 5 direct competitors offers a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Attribution | $19/month, billing unit not specified | No |
| Cometly | Contact sales | No |
| Rockerbox | No public price | No |
| Improvado | Contact sales | No |
| Whatagraph | $199/month, billing unit not specified | Yes |
| Cyfe | $29/month, billing unit not specified | No |
Attribution Pricing FAQ
How much does Attribution cost?
Attribution starts at $19/month on the Starter (Shopify) plan. It offers 4 paid tiers ranging from $19/month to $399/month.
Does Attribution have a free plan?
Attribution does not offer a permanent free plan. A free trial is available.
Does Attribution offer a free trial?
Yes. Attribution offers a free trial.
What is the cheapest Attribution paid plan?
The cheapest paid plan for Attribution is "Starter (Shopify)" at $19/month. Key features include: Attribution Models: First Touch, Last Touch, Linear, Ad Connectors: Google Ads & Meta Ads only, MTUs (Monthly Tracked Users): Up to 1,000.
What are alternatives to Attribution?
Alternatives to Attribution include Cometly, Rockerbox, Improvado, Whatagraph. Whatagraph starts at $199/month, billing unit not specified; Cyfe starts at $29/month, billing unit not specified.
Attribution alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Attribution pricing: attributionapp.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Attribution pricing verified Oct 2026, toolradar.com/tools/attribution/pricing
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