FreemiumVisit Website
TL;DR - Census
- Reverse ETL data activation platform with free tier and Pro starting at $350/month
- Syncs data warehouse to 200+ operational tools including CRMs and marketing platforms
- Used by HubSpot, Canva, and Notion with AI-powered data cleanup features
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Good reverse ETL
- Warehouse native
- Many destinations
- Good for data activation
- Active development
Cons
- Expensive
- Learning curve
- Sync debugging tricky
- Competition from Hightouch
- Setup complexity
Key Features
Reverse ETLData activationAudience syncingWarehouse nativeIntegration hubReal-time updates
Pricing Plans
Free TrialFree
Free
Getting started
- 5 active syncs
- Standard destinations
- Community support
Growth
$800/month
Growing teams
- 25 active syncs
- All destinations
- Email support
- Computed columns
Enterprise
Unlimited scale
- Unlimited syncs
- SSO/SAML
- Dedicated support
- SLA
- Custom integrations
What is Census?
Census is a reverse ETL platform that syncs data from your warehouse to SaaS tools. Send customer data from Snowflake, BigQuery, or Redshift directly to Salesforce, HubSpot, and 150+ destinations. No engineering required - business teams define syncs visually. Real-time and scheduled syncs keep tools in sync with your source of truth. Turn your data warehouse into the customer data platform you already have.
Reviews
Be the first to review Census
Your take helps the next buyer. Verified LinkedIn reviewers get a badge.
Write a reviewBest Census Alternatives
Top alternatives based on features, pricing, and user needs.
Explore More
Census FAQ
What is Census?
Census is a reverse ETL platform that syncs data from your data warehouse to CRMs, marketing tools, and more.
Is Census free?
Census has a free tier with 10 syncs. Starter is $300/month. Business is custom.
Census vs Hightouch?
Both are similar. Census has cleaner UX. Hightouch has more advanced audience features.
Source: getcensus.com