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Apple-quality notes, docs, and websites on all your devices

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Reviews onG2Capterra
23 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Beautiful native design

Biggest con

Apple-only ecosystem

TL;DR - Craft

  • Beautiful notes app for Apple
  • Block-based document editing
  • Seamless Apple device sync
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is Craft?

Editorial review
Craft is a beautiful document and note-taking app designed for Apple devices. Native macOS and iOS experience with real-time sync across devices. Rich formatting, nested pages, and backlinks organize your thoughts. AI assistant helps you write and brainstorm. Export to multiple formats including PDF and Markdown. Share pages as websites. For those who want Apple-quality design in their notes.

Available on: Web, iOS, macOS

Pros & Cons

Pros

  • Beautiful native design
  • Excellent Apple integration
  • Fast performance
  • Great for visual documents

Cons

  • Apple-only ecosystem
  • Limited collaboration features
  • Less powerful than Notion

Ratings Across the Web

4.6(23 reviews)

What people say

This app is absolutely wonderful! It is such a great addition to the AVP ecosystem, and is extremely well built.via G2
The deal breakers for me with Craft were the lack of tags (which I've come to rely on in nearly all my photography and writing work), the fact that it won't work outside of the Apple ecosytem (I have an iPhone 12 Pro Max and a Samsung Galaxy Fold 2) and the lack of tables.via Capterra

Ratings aggregated from independent review platforms. Learn more

Key Features

DocumentsNotesCollaborationAI assistantCross-platformBeautiful design

Pricing Plans

Pricing checked Jul 30, 2026

Free

  • 1,500 blocks content
  • 1 GB storage
  • 25 MB upload limit
  • 7-day version history
  • Link sharing
  • 15 AI credits

Plus

$5/month

  • Unlimited blocks
  • Unlimited storage
  • Unlimited uploads
  • 30-day version history
  • Cross-device sync
  • 50 AI credits/month

Family

$10/month

  • 2-6 Plus accounts bundle
  • All Plus features
  • Shared Space for collaboration

Team

$50/month

  • Up to 10 Plus accounts
  • All Plus features
  • Shared Space for team
  • Fixed-price structure

Is Craft worth the price?

85/100

Craft's pricing is quite generous, especially with the Plus tier at $5/month offering unlimited core features.

The Free tier is also substantial for light users. The Family and Team tiers provide good value for groups, making it best for individuals and small to medium-sized teams seeking a feature-rich document and notes solution.

Hidden Costs & Gotchas

AI credits are limited per month

Family/Team tiers have account minimums

No annual discount mentioned

How Craft Compares to Competitors

Compared to Notion, which offers a Personal Pro plan at $10/month for unlimited blocks, Craft's Plus tier at $5/month is significantly more affordable for similar core functionality. Evernote's Personal plan is $14.99/month, making Craft's Plus tier a much better value for individual users seeking unlimited features.

How Craft's pricing compares

At $5/mo, Craft is mid-range of its 5 direct competitors ($4 to $14.99/mo across the set).

Craft
$5
$10
$14.99

Entry paid plan, monthly. Pricing checked Jul 30, 2026.

Reviews

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4.6/5

Across 23 verified user reviews on Capterra, G2

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Best Craft Alternatives

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Craft FAQ

How does Craft facilitate content creation and organization?

Craft allows users to create rich documents and notes with nested pages and backlinks, which helps in organizing thoughts and content. It also includes an AI assistant to aid in writing and brainstorming, enhancing the content creation process.

What kind of user is Craft best suited for?

Craft is ideal for users who prioritize a beautiful native design and excellent integration within the Apple ecosystem. It caters to individuals who appreciate fast performance and are looking for a tool to manage visual documents effectively.

How does Craft compare to Notion regarding collaboration features?

Craft offers more limited collaboration features compared to Notion, which is known for its robust team functionalities. While Craft excels in individual note-taking and document creation, its collaborative capabilities are not as extensive.

Can Craft documents be shared outside the application?

Yes, Craft documents can be shared in several ways, including exporting to multiple formats like PDF and Markdown. Users can also share their pages as public websites directly from the application.

What are the main limitations of using Craft?

The primary limitation of Craft is its exclusive Apple-only ecosystem, meaning it is not available on other operating systems. Additionally, it offers more limited collaboration features and is less powerful than some alternatives for complex database management.

How is Craft priced?

Craft is available on a free tier, allowing users to get started without an initial investment. For those requiring more extensive usage and additional features, paid plans are offered to unlock enhanced capabilities.

Does Craft offer real-time synchronization across devices?

Yes, Craft provides real-time synchronization across all Apple devices. This ensures that notes and documents are always up-to-date and accessible whether you are using a macOS or iOS device.

Source: craft.do

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