FOMO
UnclaimedLeverage real-time social proof to build trust, increase conversions, and boost sales on your website.
Visit WebsiteTL;DR - FOMO
- Displays real-time customer interactions as social proof on your website.
- Integrates with over 100 apps to automate notification generation.
- Customizable notifications and analytics to optimize conversion rates.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms
What is FOMO?
Fomo is a social proof marketing platform that displays real-time customer interactions on your website to build trust and encourage conversions. It shows visitors what others are doing on your site, such as recent purchases, email signups, product reviews, or active visitors, creating a sense of urgency and validating your business.
The platform integrates with over 100 apps, including e-commerce platforms like Shopify and WooCommerce, email marketing services like Mailchimp, and review platforms like Yotpo. Fomo offers extensive customization options for notifications, including themes, page rules, geo-targeting, and language translations, allowing businesses to tailor the social proof experience to their audience. It also provides insights and analytics to help optimize conversion strategies.
Fomo is designed for businesses of all sizes, from small brands to large agencies, looking to enhance their online credibility and drive sales without requiring coding knowledge. It aims to replace traditional self-promotion with authentic customer recommendations, leveraging the psychological principle of "wisdom of the crowd" to influence purchasing decisions.
Available on: Web
Pros & Cons
Pros
- Increases sales, trust, and credibility through authentic social proof.
- Easy to set up and use with no coding required.
- Extensive integrations with popular business tools.
- Highly customizable notifications to match brand aesthetic and target audience.
- Provides analytics and insights to measure ROI and optimize performance.
Cons
- No free tier available, only a 14-day trial.
- Inline notifications are not available on the lowest-priced plan.
- Reliance on third-party integrations for data sources.
Ratings Across the Web
4.7(132 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Live social proof notificationsFomo Inline (embeddable social proof)100+ app integrations (Shopify, WooCommerce, Mailchimp, Yotpo, etc.)Geo-targeting for location-specific eventsAI-driven insights for optimal timingRoundup notifications (best-selling products, popular activity)Page rules for tailored user journeysPatented event generation technology
Pricing Plans
Free TrialPricing checked Jul 29, 2026
Starter
$25/month
- 8,000 notifications /month
- 1 website
- unlimited integration
- active visitors counter
- 30+ customizable settings
- roundup notifications
- custom page rules
- API access
- Inline not available
Business
$75/month
- 40,000 notifications /month
- Unlimited website
- Inline available
- unlimited integration
- active visitors counter
- 30+ customizable settings
- roundup notifications
- custom page rules
- API access
- Large notifications limit
Pro
$149/month
- 300,000 notifications /month
- Unlimited website
- Inline available
- unlimited integration
- active visitors counter
- 30+ customizable settings
- roundup notifications
- custom page rules
- API access
- Large notifications limit
Unlimited
Contact us
- unlimited notifications /month
- Unlimited website
- Inline available
- unlimited integration
- active visitors counter
- 30+ customizable settings
- roundup notifications
- custom page rules
- API access
- Large notifications limit
Agency Dashboard
$29/month
- Obtain a strategic overview of your social proof initiatives.
Agency Notification White-labeling
$75/month
- Ensure the authenticity of key business metrics aligning with your brand's presets.
Reviews
4.7/5
Across 132 verified user reviews on capterra, g2
Add your hands-on experience to help the next buyer.
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FOMO FAQ
How does Fomo's patented social proof technology (US Patent 10,991,014) differentiate it from other social proof solutions?
Fomo holds US Patent 10,991,014 for its social proof technology, which enables its unique architecture to power unlimited message permutations. This allows for highly customizable and varied conversion scenarios, unlike competitors.
Can Fomo display social proof directly within a website's content, beyond just pop-up notifications?
Yes, Fomo offers 'Fomo Inline' which allows for live social proof to be placed anywhere on a website. This provides an alternative to the standard live Fomo notifications, integrating social proof directly into the site's design.
What specific types of customer interactions can Fomo integrate and display as social proof, beyond just purchases?
Fomo integrates with over 106 apps to display various customer interactions. This includes recent purchases, social media engagement, email signups, support ticket activity, form submissions, button clicks, product reviews from platforms like Yotpo, and even active visitor counts.
How does Fomo utilize AI and big data to optimize social proof notifications for individual websites?
Fomo applies AI to billions of rows of buying behaviors to determine optimal timing for notifications. It also crunches 10 billion data points hourly and compares this big data with a website's small data to generate insights that help optimize on-page conversions.
What are 'Roundups' in Fomo, and how do they contribute to social proof?
Roundups are a feature that identifies patterns in activity and creates notifications showcasing best-selling products or popular activities. This helps to highlight trends and popular items, further encouraging conversions by demonstrating collective interest.
Is it possible to control which social proof notifications appear on specific pages of a website?
Yes, Fomo includes 'Page Rules' which allow users to tailor the user journey by controlling what visitors see and where. This enables precise management of social proof display based on the specific page a visitor is viewing.
Source: fomo.com