HubSpot in the Media
132 mentions across press, blogs, and newsletters
May 2026
Salesforce Just Reaccelerated Growth at $45B+ ARR. It Took the Entire Kitchen Sink. 5 Learnings.
Reaccelerating growth at scale is the hardest thing in B2B. Almost no one does it. The law of large numbers is tough to defeat: the bigger you get, the more new revenue you need just to hold the same growth rate, and eventually the math wins. HubSpot, Workday, even the great ones have spent the... <
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
<img alt="Citations signal content authority to AI engines, replacing backlinks as the primary trust metric for answer engine visibility." class="hs-featur
Introducing the HubSpot Agent CLI
<img alt="text “Introducing the HubSpot Agent CLI” beside a hand-drawn robot illustration holding an orange sparkle, with HubSpot branding
How Owner.com’s CRO Is Closing $2M+ in ARR Per Rep With AI: 5 Things You Can Steal To Do It Yourself
At SaaStr AI 2026, Kyle Norton, CRO of vertical AI leader for restaurants Owner.com, walked through how his team is generating outcomes that look impossible on paper. Owner sells vertical AI to independent mom-and-pop restaurants (think HubSpot plus Shopify for the corner takeout spot) and they̵
What AI Overviews mean for SEO & website traffic
<img alt="woman searching what ai overviews mean for SEO on laptop" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/
How to rank in AI Overviews on Google and beyond
<img alt="how to rank in ai overviews" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/how%20to%20rank%20in%20
How to optimize for AI overviews (AIOs): A complete 2026 playbook
<img alt="a screenshot of a hubspot media-branded graphic with an orange background and a light pink shape in the foreground, with the words "
Best AI search analytics tools for marketing teams
<img alt="ai search analytics tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-search-analytics-tools-1
AI citation tracking tools to monitor and increase visibility
<img alt="AI citation tracking tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-citation-tracking-tool
5 Interesting Learnings from HubSpot at $3.5B in ARR: 23% Reported Growth, $211M in Buybacks, and a 16% Stock Drop
On paper, this was a strong quarter for HubSpot. Maybe not epic, but strong. HubSpot reported Q1 ’26 with revenue of $881M, up 23% … as reported. Subscription revenue alone hit $862.3M, putting ARR run-rate around $3.45B. They beat consensus by $18M. Customer count crossed 299,458, up 16
Brand mentions: How to track and measure visibility
<img alt="a hubspot-branded featured image with a dark burgundy background and three pink shapes in the foreground, with the words “brand mentions” in the bo
5 Interesting Learnings from Monday at $1.4 Billion in ARR: Guidance Raised, Stock Crushes, NDR Up to 116%, But Real AI Revenue Still Ahead
Monday.com (MNDY) reported Q1 2026 this morning. The stock popped 28%+ in pre-market trading. In the same week, HubSpot reported a clean beat, and the stock dropped 16%. Both companies are application-layer B2B incumbents. Both have 250K+ customers. Both have AI strategies. Both reported revenue bea
The B2B Reacceleration Is Real, But Uneven. Twilio, Atlassian, Datadog, Cloudflare, and Palantir Just Proved It. HubSpot and Shopify Still Have To.
Seven of the most-watched names in public B2B reported in the last few days. Growth is back for many: Twilio just hit its highest growth in three years, from single digits to 20%+, and accelerating. Atlassian jumped to 32% and the stock ripped 30% in a day. Datadog hit its first ever $1 billion qua
6 generative engine optimization benefits every marketer should know
<img alt=" a hubspot-branded featured image with a pastel pink background and a light pink geometric sh
HubSpot Forecasts Slowing Quarterly Sales Growth, Shares Drop 20%
Shares of HubSpot dropped more than 20% after its March quarter earnings, as some investors seemed to be unimpressed by its revenue forecast for its current quarter and full fiscal year. HubSpot’s revenue grew 23% to $881 million during the quarter compared to last year, around $20 million
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
<img alt="Digital marketing optimization " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Digital%20Market
Brand Visibility: How to Increase It in the Era of AI
<img alt="Brand visibility dashboard showing cross-channel metrics from search to social to AI discovery" class="hs-featured-image" src="https://53.fs1.hub
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
<img alt="Product SEO" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Product%20SEO.png" style="width: auto !important; float
Our Vision for Building an Open Ecosystem for the Agent Era
<img alt="Our Vision for Building an Open Ecosystem for the Agent Era" class="hs-featured-image" src="https://53
AEO prompt tracking for marketing teams
<img alt="a hubspot-branded featured image graphic with three light green circles in the foreground and a dark forest green background, with the words “
April 2026
AEO Competitor Analysis: Track AI Answer Engine Rivals
<img alt="Marketers conduct an AEO competitor Analysis " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%
Share of Voice Tools for Growing Companies
<img alt="A marketers behind a computer grades her business' Share of Voice" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
<img alt="Free AEO tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design%20-%202026-04-13T16313
How to do keyword research for AEO (+ Tools)
<img alt="keyword research tools for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitled%20design
15 Competitor Monitoring Tools Teams Actually Use (2026)
<img alt="15 Competitor Monitoring Tools Teams Actually Use (2026)" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hub
How we Grow with Agent-first GTM
<img alt="How we Grow with Agent-first GTM" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/CR-0442_AI-Tr
How we Operate as an AI-first Company
<img alt="Illustration of laptop with dashboard chart, video player, notification bell, and code icon on purple background" class="hs-
How we Build with AI
<img alt="Illustration of stacked building blocks with gears, representing foundational AI infrastructure" class="hs-featured-image" src="https://53.fs
6 top answer engine optimization benefits for growth and enterprise marketers
<img alt="a hubspot-branded feature image graphic with a lilac background and burgundy shapes in the foreground, with the words “answ
AI visibility score: How to summarize your AI visibility
<img alt="ai visibility score" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai-visibility-score-1-20260408-6528610-
Best practices for answer engine optimization (AEO) marketing teams can't ignore
<img alt="best-practices-for-answer-engine-optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/
How to Optimize Content for ChatGPT: An AI Discovery Guide
<img alt="How to Optimize Content for ChatGPT: An AI Discovery Guide" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-n
Atlassian and HubSpot Join Shift From AI Flat Fees
Dozens of enterprise software firms have shifted away from charging customers flat, per-user subscription fees as AI threatens their seat-based pricing model. By the end of 2025, 79 of the 500 software companies tracked by former OpenView partner Kyle Poyar, including HubSpot, Adobe and S
AI citation tracking: How to track (and grow) AI engine citations
<img alt="AI citation tracking: How to track (and grow) AI engine citations" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/h
Generative engine optimization KPIs that actually matter for marketing teams
<img alt="geo kpis that matter for marketing teams" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/geo-kpis-1-20260330-5387695.w
Our Own Agent Deleted Amelia, HubSpot Gave Us a Zero, and 100 Days Since I Opened Canva: The Latest In The Agents #002
NAmelia and I just shipped Episode #002 of The Agents. Same deal as always: three humans, 20+ agents, revenue went from -19% to +47% YoY, and every week we talk about what’s actually working, what’s breaking, and what you should do about it if you’re deploying agents at scale. Epis
AEO metrics every marketer should track in 2026
<img alt="aeo metrics" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-metrics-1-20260318-4713554.webp" style="width: auto
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
<img alt="aeo strategy for b2b" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/AEO-strategy-for-B2B-1-20260324-6770335.w
The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
<img alt="future of geo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/future-of-geo-1-20260324-3677129.webp" style="width
Why So Many Are Struggling in the AI Era: They Are Shipping 60% Solutions
HubSpot is one of the greatest classic SaaS and B2B companies of all time. The majority of the SaaStr AI community runs on HubSpot. We are big fans. But … I just tried HubSpot’s new AEO (AI Engine Optimization) tool announced as part of its big new AI push. And this new tool? Yes sure.
8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)
<img alt="grow personal brand as creator" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/btb%20
How HubSpot became the #1 CRM in AI search [A case study]
<img alt="how HubSpot increased AI search visibility" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/How-HubSpot-b
What AEO rank trackers measure and why marketers need them
<img alt="person using AEO rank tracker on a computer" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-rank-trackers
AEO Insights: Building an Informed Answer Engine Strategy
<img alt="people in an office getting AEO insights from computer" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-insight
What is AEO SEO? Why Answer Engine Optimization Is the Next Evolution of SEO
AI search is reshaping how users find information, shifting visibility from rankings to AI-generated answers. HubSpot’s new AEO tool highlights how answer engine optimization is emerging as the next phase of SEO. The post <a href="https://www.techrepublic.com/article/ai-search-optimization
HubSpot Launches AEO Tool to Help Brands Compete in AI Search
HubSpot launches an AEO tool inside Marketing Hub to track AI visibility, citations, and competitors. See what this HubSpot news means for marketers. The post HubSpot Launches AEO Tool to Help Brands Compete in AI Se
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
<img alt="freshness, structure, authority in ai search visibility" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/FSA-1-202
HubSpot Switching AI Pricing From Per Use to Per Resolution. But Does It Really Matter?
So HubSpot just made a big pricing change to its Breeze AI agents. Starting April 14, its AI Customer Agent pricing moves from $1.00 per conversation to $0.50 per resolved conversation. And its Prospecting Agent moves from a flat monthly charge per contact enrolled to $1.00 per lead recommended for
The Real AI Race Isn't About Models or Data. It's About Context.
<img alt="Person sitting on couch with laptop and coffee cup, illustrating go-to-market strategy concept" class
AEO strategy for SaaS: 6 tactics that convert prospects into trials
<img alt="aeo for saas companies" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/aeo-for-saas-companies-1-20260401
Loop Marketing vs. traditional marketing: What’s the difference?
<img alt="Loop Marketing vs. traditional marketing" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/5
Marketing forecast fundamentals every growth team needs
<img alt="marketing forecasting" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketing-forecast-1-20260401-6565153.
Knowing About AI Isn't Enough. Here's How to Actually Use It.
<img alt="Collage showing AI tools including lightbulb, hands typing on a laptop, and gears against teal and orange background" class="hs-featured-image" src=
Which CRM Should You Use in 2026/2027? Follow the Agents
What CRM should you use today? One of the classics, Salesforce or HubSpot? If so, which? Or one of the next generation, from Lightfield to Monaco to Aurasell? I was just asked this question by the CRO of a leading AI company that is planning to add 250 sellers this year. And is thinking of...
Zero-click searches and the future of your marketing funnel
<img alt="Zero-click searches and the future of your marketing funnel" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
<img alt="profound vs athena ai for aeo" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/profound-vs-athena-ai-for-ae
Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
<img alt="is ai killing web traffic" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/is%20ai%20killing%20website
Best workflow automation software: How to choose the right tool for your growth stage
<img alt="workflow automation tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/workflow-automation-tools-1
March 2026
Page Authority: How to Build Pages That Rank
<img alt="page authority" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/page-authority-1-20260327-5270939.webp" style="wi
Brand optimization: What it is and why your AI visibility depends on it
<img alt="brand optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/brand%20optimization.png" style="width: a
AI content optimization: How to get found in Google and AI search in 2026
<img alt="ai content optimization" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/ai%20content%20optimization%20f
Answer engine optimization case studies that prove the ROI of AEO in 2026
<img alt="answer engine optimization case studies" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53
How Much of the Software Slowdown Is Just Budgets Flowing to Anthropic and OpenAI? Maybe As Much As 70%
Look at that chart. Almost every major public software company has printed lower growth rates every single year since the 2021 peak. Not every other year. Not in patches. Every year, in sequence, without exception. Salesforce went from 25% to 8%. Snowflake from 106% to 24%. HubSpot from 47% to 17%.
Figma and HubSpot CEOs Say They Aren’t Fazed by Risks From AI Agents. Their Disclosures Say Otherwise
Leaders at enterprise app makers such as Figma, Workday and HubSpot have downplayed threats from AI that could crimp their growth, a concern that has pressured their stocks for months. But the securities filings those leaders sign ever
Community marketing: How to use it to drive customer advocacy and reduce CAC
<img alt="community marketing" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Community-marketing-1-20260226-1746209.
Competitor analysis tools marketing teams actually use in 2026
<img alt="Competitor analysis tools" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Competitor-analysis-tools-1
February 2026
Marketing experiments every growth team should run
<img alt="marketing experiments " class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketing-experiments-1-202602
What We're Building with Starter Story
<img alt="What We're Building with Starter Story" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Untitl
Profound vs Scrunch AI for AEO: Which tool delivers better ROI?
<img alt="Visual representation of Profound AI vs Scrunch AI by showing their logos next to each other" class="hs-featured-image" src="https://53.fs1.hu
8 generative engine optimization best practices your strategy needs
<img alt="generative engine optimization best practices" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.
Content amplification: How to amplify content across every marketing channel
<img alt="content amplifcation" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/content-amplification-1-202
Generative engine optimization for small business: How to win with a small budget in 2026
<img alt="geo for small businesses" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/geo-for-
24 generative engine optimization statistics marketing leaders should know
<img alt="Marketers gather around a graph to discuss generative engine optimization statistics" class="hs-featured-image" src="htt
What is an attribution window in marketing? What marketers need to know
<img alt="attribution window" class="hs-featured-image" src="https://53.fs1.hubspotusercontent-na1.ne
Toolradar Research
See HubSpot in context: The SaaS Press Index 2026
We analyzed 6,704 press mentions across 290 outlets to rank which SaaS tools win coverage. Find HubSpot's position relative to the 488 most-covered tools.
Read the reportExplore HubSpot
Press coverage is one signal. See the full picture.