Knock starts at $250/user/month on the Starter plan.
Verified Sep 2026 from the official pricing page.
Is Knock worth the price?
Knock's pricing is quite generous, especially with its Developer tier offering 10K messages and 500 active users for free.
The Starter tier at $250/month provides a significant jump in volume but introduces usage-based overage fees. This structure is best for startups and growing companies needing robust notification infrastructure.
Pricing Plans
Developer
$0 / month
- 10K messages
- 500 guide active users
- Unlimited notification workflows
- Unlimited broadcasts
- Unlimited delivery channels
- Unlimited team members
- Batch and delay notifications
- Built-in multi-tenancy
- SSO via Google
Starter
$250 / month
- 50K messages
- Prepaid usage, then $.005 per message
- 2.5K guide active users
- Prepaid usage, then $.05 per user
- Everything in Developer
- Remove Knock branding
Enterprise
Contact us
- Flexible volume-based pricing
- Discounts available for high-volume customers
- Monthly notified user pricing available
- Everything in Starter
- Per-customer branding and preferences
- Translation (i18n) support
- Send analytics data to any data warehouse
- Send observability data to Datadog
- Directory sync (SCIM)
- Enterprise SLAs
- Shared Slack channel and priority support
- SAML 2.0 SSO
- HIPAA compliance / BAA
Hidden Costs & Gotchas
Overage fees apply for messages and users on Starter.
How Knock compares
1 of 6 direct competitors offers a free plan.
Knock Pricing FAQ
How much does Knock cost?
Knock starts at $250/user/month on the Starter plan. A free plan is also available.
Does Knock have a free plan?
Yes. Knock offers a free plan called "Developer". It includes: 10K messages, 500 guide active users, Unlimited notification workflows.
What are alternatives to Knock?
Alternatives to Knock include Iterable, Braze, Customer.io, MoEngage. Customer.io starts at $100/month, billing unit not specified; HubSpot starts at $15/seat/month.
How much does Knock cost for a team of 10?
For 10 users on the Starter plan, Knock is $2,500/month, or $30,000/year, at the published per-user rate.
Knock alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Knock pricing: knock.app/pricing (verified Sep 2026)
- Cite this data: Toolradar, Knock pricing verified Sep 2026, toolradar.com/tools/knock/pricing
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