Knock Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Knock worth the price?

85/10

Knock's pricing is quite generous, especially with its Developer tier offering 10K messages and 500 active users for free.

The Starter tier at $250/month provides a significant jump in volume but introduces usage-based overage fees. This structure is best for startups and growing companies needing robust notification infrastructure.

Pricing Plans

Developer

$0/month

10K messages
500 guide active users
Unlimited notification workflows
Unlimited broadcasts
Unlimited delivery channels
Unlimited team members
Batch and delay notifications
Built-in multi-tenancy
SSO via Google

Starter

$250/month

50K messages
Prepaid usage, then $.005 per message
2.5K guide active users
Prepaid usage, then $.05 per user
Everything in Developer
Remove Knock branding

Enterprise

Flexible volume-based pricing
Discounts available for high-volume customers
Monthly notified user pricing available
Everything in Starter
Per-customer branding and preferences
Translation (i18n) support
Send analytics data to any data warehouse
Send observability data to Datadog
Directory sync (SCIM)
Enterprise SLAs
Shared Slack channel and priority support
SAML 2.0 SSO
HIPAA compliance / BAA

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees apply for messages and users on Starter.

Enterprise tier requires custom quote, no public pricing.

Which Plan Do You Need?

Startups needing free notification infrastructure

Growing companies scaling user engagement

Enterprises with complex messaging needs

How Knock Compares to Competitors

Compared to services like Courier, which can start around $100-$200/month for similar message volumes, Knock's free tier is more generous. However, Courier often has clearer pricing for higher volumes, whereas Knock's Starter tier introduces per-message/user overages, which can be less predictable than competitors' tiered volume pricing.