Is KnowBe4 worth the price?
KnowBe4's pricing structure, which requires direct contact for all tiers, makes it impossible to assess fairness or expense relative to the market.
This 'contact us' model often indicates a higher price point, likely tailored for enterprise budgets. It's best for organizations with significant security awareness needs and a budget to match, who are willing to engage in a sales process.
Pricing Plans
Silver
Contact us
Everything in all plans.
Gold
Contact us
Everything in all plans, plus:
- Training Access Level II
- Monthly Email Exposure Check
- Smart Groups
- Reporting, User Event and Webhook APIs
- Security Roles
- Social Engineering Indicators (SEI)
- USB Drive Test
Platinum
Contact us
Everything in all plans, plus:
- Training Access Level II
- Monthly Email Exposure Check
- Smart Groups
- Reporting, User Event and Webhook APIs
- Security Roles
- Social Engineering Indicators (SEI)
- USB Drive Test
- Training Access Level III
Diamond
Contact us
Everything in all plans, plus:
- Training Access Level II
- Monthly Email Exposure Check
- Smart Groups
- Reporting, User Event and Webhook APIs
- Security Roles
- Social Engineering Indicators (SEI)
- USB Drive Test
- Training Access Level III
Included in all plans
- Unlimited Phishing Security Tests
- Automated Security Awareness Program (ASAP)
- Security ‘Hints & Tips’
- KnowBe4 Learner App
- Training Access Level I
- Automated Training Campaigns
- Content Manager
- Assessments
Hidden Costs & Gotchas
Pricing not transparent, requires sales engagement
Potential for high minimum seat counts
Likely annual-only billing for all tiers
Add-on modules could increase cost
Which Plan Do You Need?
Enterprises needing comprehensive security training
Organizations with strict compliance requirements
Companies seeking advanced phishing simulations
How KnowBe4 Compares to Competitors
Compared to competitors like Proofpoint Security Awareness Training or Cofense, KnowBe4's 'contact us' pricing suggests a similar enterprise-focused approach. While competitors may offer more transparent starting points, KnowBe4's extensive feature set across tiers positions it as a premium solution for comprehensive human risk management.
KnowBe4 Pricing FAQ
How much does KnowBe4 cost?
KnowBe4 uses custom pricing. Contact KnowBe4 directly for a quote based on your team size and requirements.
Does KnowBe4 have a free plan?
KnowBe4 does not offer a permanent free plan. Paid plans are required from day one.
Is there a cheaper alternative to KnowBe4?
Yes. Popular alternatives to KnowBe4 include Kallidus, Resolver, ComplyAdvantage, Wazuh. Free alternatives include ComplyAdvantage, Wazuh. Compare them side-by-side on Toolradar.
Cheaper alternatives to KnowBe4
2 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
