
Organize, edit, and share your content faster with an industry-leading digital asset management platform.
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Canto's archiving feature removes outdated content from active circulation, preventing its accidental use, but crucially keeps it accessible for future reference, repurposing, or reuse. This ensures that valuable assets are not permanently lost, unlike deletion, and can still contribute to future projects or historical records.
Canto incorporates smart features to make content libraries highly searchable and scalable. While specific details are not listed, these typically include AI-powered tagging, metadata management, advanced filtering options, and potentially facial recognition or object detection to enhance discoverability across large volumes of digital assets.
Canto accelerates time to market by providing intuitive workflows for planning, creation, and collaboration. This means teams can get started on projects faster, collaborate more efficiently on asset creation and review, and streamline the approval and publishing processes, reducing bottlenecks and delays inherent in traditional content management.
Canto builds product security, data protection, compliance, and accessibility directly into its platform. While specific certifications or standards are not enumerated, this implies adherence to industry best practices for data privacy and security, and features that ensure digital assets are usable and accessible to individuals with disabilities, such as proper metadata for screen readers or alternative text options.
Canto offers analytics to provide insights into top-performing content, allowing users to enhance their content strategy. It measures content ROI by tracking asset usage, engagement metrics, and potentially linking asset performance to business outcomes, helping users understand which assets are most effective and where to focus future content efforts.
Source: merlinone.com