Optmyzr starts at $209/month on the Essentials plan.
Verified Sep 2026 from the official pricing page.
Is Optmyzr worth the price?
Optmyzr is a premium PPC management platform priced for agencies and serious advertisers, not hobbyists.
The Essentials plan starts at $209/month (annual billing) but is deliberately limited, weekly/monthly automation only, basic support with 24-hour email response, and no Shopping/PMax management. Most teams will need the Pro plan at $499/month, which unlocks daily automation, full competitor insights, Shopping campaign management, and 6-hour support response.
Pricing scales with ad spend, so costs increase as your campaigns grow. The 30% annual billing discount is substantial, $209 vs ~$299/month on Essentials.
The main drawback: Optmyzr only supports Google Ads and Microsoft Ads, so teams running cross-platform campaigns on Meta, LinkedIn, or TikTok need additional tools.
Pricing Plans
14-day Free TrialEssentials
$209/month
- Up to $10K ad spend
- 25 ad accounts
- Core PPC tools
- Google/Microsoft/Amazon Ads
Premium
Custom
- Shopping automation
- Multi-account reporting
- Cross-platform budgets
- Social add-on available
Enterprise
Custom
- $500K+ ad spend
- 50+ accounts
- API access
- Dedicated account manager
Hidden Costs & Gotchas
Pricing scales with monthly ad spend. The published starting prices assume the lowest spend tier ($25K). At $250K monthly spend, expect significantly higher monthly fees.
Smart Placement Exclusions is a paid add-on even on the Pro plan, a core optimization feature locked behind an upsell.
Setup service costs $199/hour. Pro includes only 1 hour free, so complex account setup for an agency with many accounts can add $500-$1,000 upfront.
Campaign Automator (advanced automation) is an additional paid add-on beyond the base plan price.
Only supports Google Ads and Microsoft Ads. Teams running Meta, LinkedIn, TikTok, or Amazon ads need separate tools, doubling or tripling total PPC management costs.
Extra ad accounts beyond plan limits are available as paid add-ons at undisclosed per-account pricing.
Which Plan Do You Need?
Covers up to 25 ad accounts and $250K monthly ad spend with full automation, rule engines, and reporting, the core plan most agencies need.
Entry-level access to optimization, auditing, and insights at the lowest price point. Limited automation frequency (weekly/monthly) and basic support.
Pro+ extends to 50 accounts and $500K spend with extra training sessions. Enterprise adds unlimited accounts, API access, Okta SSO, and a dedicated account manager.
Our Recommendation
startup
Skip Optmyzr unless PPC is your core growth channel with $50K+/month in spend. For startups spending under $25K/month, Google Ads native tools and free optimization platforms are sufficient.
enterprise
Enterprise plan with custom pricing, dedicated account manager, and API access. Negotiate hard, request a free trial period and benchmark against Marin Software or SA360 for enterprise-grade alternatives. Always negotiate the setup hours included.
freelancer
At $209+/month, Optmyzr is expensive for solo freelancers managing a few accounts. Consider Adalysis ($99-$149/mo) or free tools like Google Ads scripts and Adzooma unless your clients have complex needs that justify the cost.
small Business
The Essentials plan at $209/month makes sense only if you are managing multiple campaigns with enough spend to justify the ROI. Calculate whether the time saved on manual optimization exceeds $209/month in labor costs.
How Optmyzr compares
1 of 6 direct competitors offers a free plan.
Optmyzr Pricing FAQ
How much does Optmyzr cost?
Optmyzr starts at $209/month on the Essentials plan.
Does Optmyzr have a free plan?
Optmyzr does not offer a permanent free plan. A free trial is available for 14 days.
Does Optmyzr offer a free trial?
Yes. Optmyzr offers a free trial lasting 14 days.
What are alternatives to Optmyzr?
Alternatives to Optmyzr include MadgicX, Optimizely, Semrush, Ahrefs. OpenClaw is fully free. MadgicX starts at $44/month; Semrush starts at $139.95/month; Ahrefs starts at $129/month.
Optmyzr alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Optmyzr pricing — optmyzr.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Optmyzr pricing verified Sep 2026, toolradar.com/tools/optmyzr/pricing
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