Form builder with logic
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TL;DR - Reform
- Reform is a form builder for creating conversational forms and surveys
- It builds forms that feel like conversations with logic and integrations
- Plans start at $19/month
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Conversion-optimized with pre-built playbooks tested across hundreds of experiments
- Captures abandoned submissions to recover partial responses
- Flexible multi-step layouts not limited to one question per page
- Real-time email validation and spam prevention
- Finish Later feature reduces form abandonment
- A/B testing built-in for continuous optimization
- Strong CRM integrations (HubSpot, Salesforce, Close)
- Developer-friendly with webhooks, APIs, and headless embedding
Cons
- Free plan has Reform branding and limited features
- Pro features like file upload require higher tier
- Smaller ecosystem compared to Typeform or Google Forms
- Learning curve for advanced customization options
- Some integrations like Salesforce are still in development
Key Features
Form builderConditional logicCalculationsFile uploadsIntegrationsModern design
Pricing Plans
14-day Free TrialFree
Free
- 1 active form
- 10 responses/month
- Basic customization
- Limited branding
Essentials
$15/month
- Up to 10 active forms
- Unlimited responses
- Conditional logic
- Full branding
- Custom URLs
- Response export
Pro
$35/month
- Unlimited forms
- Unlimited responses
- Webhooks & integrations
- Response email automation
- Advanced logic
- Custom CSS/JS
- Priority support
What is Reform?
Reform is a conversion-focused form builder designed to maximize lead quality and quantity. Unlike traditional form tools, it combines no-code visual customization with advanced features like abandoned submission capture, A/B testing, and real-time email validation. Reform offers flexible layouts beyond single-question-per-page, integrates with major CRMs and marketing tools, and provides both developer-friendly APIs and headless embedding options.
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Reform FAQ
How does Reform compare to Typeform?
Reform focuses more heavily on lead conversion optimization with features like abandoned submission capture, A/B testing, and lead qualification routing. While Typeform excels at beautiful one-question-at-a-time forms, Reform offers more flexible layouts and deeper analytics. Reform is also generally more affordable, starting at $15/month vs Typeform's $25/month.
Can I capture responses from people who don't finish the form?
Yes, Reform's abandoned submission capture feature collects partial responses from users who start but don't complete your form. This is available on the Pro plan and helps you follow up with leads who dropped off, recovering potential conversions.
Does Reform integrate with my CRM?
Reform integrates with major CRMs including HubSpot, Close, and Salesforce (coming soon). It also connects with Google Sheets, ConvertKit, Slack, and offers Zapier integration plus webhooks for custom workflows. Basic integrations are available on the Basic plan, with Pro integrations on higher tiers.
Is Reform GDPR compliant?
Yes, Reform is designed with privacy in mind and supports GDPR compliance. You can customize consent fields, control data retention, and ensure your forms meet European data protection requirements.
Can developers customize Reform forms with code?
Yes, Reform is developer-friendly. The Pro plan includes custom CSS and JavaScript access, webhooks for real-time data, and headless form embedding via APIs. This allows full customization while maintaining Reform's conversion-optimized backend.
Source: reform.app