Is Sumo worth the price?
Sumo's pricing is generous for basic users with its robust free tier.
The jump to $49/month for Pro removes branding and adds advanced features, which is a fair price for businesses needing more control and optimization. It's best for small businesses and individuals starting out with email capture, scaling up to more serious marketers.
Pricing Plans
Free
Free
- Basic tools
- Sumo branding
- Unlimited sites
Pro
$49/monthly
- No branding
- A/B testing
- Advanced features
Hidden Costs & Gotchas
Sumo branding on Free plan
Limited advanced features on Free
No phone support on Free
Which Plan Do You Need?
Beginner website owners
Small businesses on a budget
Marketers needing A/B testing
How Sumo Compares to Competitors
Compared to OptinMonster, which starts around $14/month (billed annually) for basic features and goes up significantly, Sumo's Free tier offers a strong entry point.
The $49/month Pro tier is competitive with similar offerings from ConvertKit or Mailchimp's advanced plans, especially considering its focus on email capture and sharing tools.
Sumo Pricing FAQ
How much does Sumo cost?
Sumo starts at $49/month on the Pro plan. A free plan is also available with limited features.
Does Sumo have a free plan?
Yes. Sumo offers a free plan called "Free". It includes: Basic tools, Sumo branding, Unlimited sites.
Is there a cheaper alternative to Sumo?
Yes. Popular alternatives to Sumo include Mailerlite, Moosend, Snov.io. Free alternatives include Mailerlite, Snov.io. Compare them side-by-side on Toolradar.
Cheaper alternatives to Sumo
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
