Upzelo starts at $199/month on the Standard plan.
Verified Aug 2026 from the official pricing page.
Is Upzelo worth the price?
Upzelo's pricing is on the higher side for businesses just starting with loyalty programs, with the Standard plan at $199/month.
The Pro plan at $349/month offers the same features as Standard for a higher price, which is confusing. It's best for established e-commerce businesses with significant order volumes looking for comprehensive loyalty and referral solutions.
Pricing Plans
Standard
$199.00 / month (USD)
- First 1,000 monthly orders included
- All Loyalty and Reward Features
- All Referral Features
- Unlimited Wallet Passes
- Unlimited Integrations
- Customer Experiences
- Custom Branding
- Launcher Widget
Pro
$349.00 / month (USD)
- First 1,000 monthly orders included
- All Loyalty and Reward Features
- All Referral Features
- Unlimited Wallet Passes
- Unlimited Integrations
- Customer Experiences
- Custom Branding
- Launcher Widget
Enterprise
$799+ per month (USD)
- 7,000+ Monthly Orders
- All Pro Features
- Custom Metadata Fields
- Custom Migration Assistance
- Dedicated Account Manager
- Extended Customisation
- Private Slack Channel
- Enhanced Brand Theming
Hidden Costs & Gotchas
Overage fees likely apply beyond 1,000 orders (Standard/Pro)
Enterprise plan starts at $799+, can be much higher
How Upzelo compares
3 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Upzelo | $199/month | No |
| LoyaltyLion | No public price | No |
| Smile.io | $49/month | Yes |
| ReferralCandy | No public price | No |
| Yotpo | $15/month | Yes |
| Stamped.io | $23/month | Yes |
| Fera | No public price | No |
Upzelo Pricing FAQ
How much does Upzelo cost?
Upzelo starts at $199/month on the Standard plan. It offers 3 paid tiers ranging from $199/month to $799/month.
Does Upzelo have a free plan?
Upzelo does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Upzelo paid plan?
The cheapest paid plan for Upzelo is "Standard" at $199/month. Key features include: First 1,000 monthly orders included, All Loyalty and Reward Features, All Referral Features.
What are alternatives to Upzelo?
Alternatives to Upzelo include LoyaltyLion, Smile.io, ReferralCandy, Yotpo. Smile.io starts at $49/month; Yotpo starts at $15/month; Stamped.io starts at $23/month.
Upzelo alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Upzelo pricing — upzelo.com/pricing (verified Aug 2026)
- Cite this data: Toolradar, Upzelo pricing verified Aug 2026, toolradar.com/tools/upzelo/pricing
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