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Upzelo Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Upzelo worth the price?

65/10

Upzelo's pricing is on the higher side for businesses just starting with loyalty programs, with the Standard plan at $199/month.

The Pro plan at $349/month offers the same features as Standard for a higher price, which is confusing. It's best for established e-commerce businesses with significant order volumes looking for comprehensive loyalty and referral solutions.

Pricing Plans

Standard

$199.00 per month (USD)

  • First 1,000 monthly orders included
  • All Loyalty and Reward Features
  • All Referral Features
  • Unlimited Wallet Passes
  • Unlimited Integrations
  • Customer Experiences
  • Custom Branding
  • Launcher Widget
  • Extended Experiences
  • 24/7 Premium Support
  • Onboarding help
  • Migration Support

Pro

$349.00 per month (USD)

  • First 1,000 monthly orders included
  • All Loyalty and Reward Features
  • All Referral Features
  • Unlimited Wallet Passes
  • Unlimited Integrations
  • Customer Experiences
  • Custom Branding
  • Launcher Widget
  • Extended Experiences
  • 24/7 Premium Support
  • Onboarding help
  • Migration Support

Enterprise

$799+ per month (USD)

  • 7,000+ Monthly Orders
  • All Pro Features
  • Custom Metadata Fields
  • Custom Migration Assistance
  • Dedicated Account Manager
  • Extended Customisation
  • Private Slack Channel
  • Enhanced Brand Theming
  • API Access

Hidden Costs & Gotchas

Overage fees likely apply beyond 1,000 orders (Standard/Pro)

Enterprise plan starts at $799+, can be much higher

No free trial to test features before commitment

Which Plan Do You Need?

E-commerce brands seeking loyalty programs

Businesses with high monthly order volume

Companies needing extensive referral features

How Upzelo Compares to Competitors

Compared to LoyaltyLion, which offers plans starting around $159/month for similar features, Upzelo's Standard plan at $199/month is slightly more expensive. Smile.io also offers competitive pricing, with plans often starting lower than Upzelo's entry point, making Upzelo a premium option in the market.

Upzelo Pricing FAQ

How much does Upzelo cost?

Upzelo starts at $199/month on the Standard plan. It offers 3 paid tiers ranging from $199/month up to $799/month.

Does Upzelo have a free plan?

Upzelo does not offer a permanent free plan. Paid plans are required from day one.

What is the cheapest Upzelo paid plan?

The cheapest paid plan for Upzelo is "Standard" at $199/month. Key features include: First 1,000 monthly orders included, All Loyalty and Reward Features, All Referral Features.

Is there a cheaper alternative to Upzelo?

Yes. Popular alternatives to Upzelo include Yotpo, Okendo, Yotpo Loyalty, Friendbuy. Free alternatives include Yotpo Loyalty. Compare them side-by-side on Toolradar.

Cheaper alternatives to Upzelo

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.