Upzelo Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onCapterra

3 plans tracked·Updated Jul 2026

Is Upzelo worth the price?

65/10

Upzelo's pricing is on the higher side for businesses just starting with loyalty programs, with the Standard plan at $199/month.

The Pro plan at $349/month offers the same features as Standard for a higher price, which is confusing. It's best for established e-commerce businesses with significant order volumes looking for comprehensive loyalty and referral solutions.

Pricing Plans

Standard

$199.00 / month (USD)

First 1,000 monthly orders included
All Loyalty and Reward Features
All Referral Features
Unlimited Wallet Passes
Unlimited Integrations
Customer Experiences
Custom Branding
Launcher Widget

Pro

$349.00 / month (USD)

First 1,000 monthly orders included
All Loyalty and Reward Features
All Referral Features
Unlimited Wallet Passes
Unlimited Integrations
Customer Experiences
Custom Branding
Launcher Widget

Enterprise

$799+ per month (USD)

7,000+ Monthly Orders
All Pro Features
Custom Metadata Fields
Custom Migration Assistance
Dedicated Account Manager
Extended Customisation
Private Slack Channel
Enhanced Brand Theming

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees likely apply beyond 1,000 orders (Standard/Pro)

Enterprise plan starts at $799+, can be much higher

No free trial to test features before commitment

Which Plan Do You Need?

E-commerce brands seeking loyalty programs

Businesses with high monthly order volume

Companies needing extensive referral features

How Upzelo Compares to Competitors

Compared to LoyaltyLion, which offers plans starting around $159/month for similar features, Upzelo's Standard plan at $199/month is slightly more expensive. Smile.io also offers competitive pricing, with plans often starting lower than Upzelo's entry point, making Upzelo a premium option in the market.

Upzelo Pricing FAQ

How much does Upzelo cost?

Upzelo starts at $199/month on the Standard plan. It offers 3 paid tiers ranging from $199/month up to $799/month.

Does Upzelo have a free plan?

Upzelo does not offer a permanent free plan. Paid plans are required from day one.

What is the cheapest Upzelo paid plan?

The cheapest paid plan for Upzelo is "Standard" at $199/month. Key features include: First 1,000 monthly orders included, All Loyalty and Reward Features, All Referral Features.