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Yotpo Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra
4 plans tracked·Updated Jun 2026

Is Yotpo worth the price?

70/10

Yotpo's pricing starts fairly with a Free tier and a Starter plan at $15/month for small businesses.

However, the jump to the Pro tier at $169/month is significant, potentially making it expensive for growing mid-sized companies. The Enterprise tier is custom, indicating higher costs for large-scale operations.

This pricing structure is best for small e-commerce businesses just starting out, or large enterprises with significant budgets.

Pricing Plans

Free

Free

  • Basic UGC collection
  • Display reviews on site

Starter

From $15

  • Up to 1,000 orders/month
  • Content collection tools
  • On-site display

Pro

From $169

  • Up to 10,000 orders/month
  • Conversion optimization
  • Shopper data collection

Enterprise

Custom

  • Expedited time to market
  • Multi-market scaling
  • Dedicated account manager

Hidden Costs & Gotchas

Overage fees for exceeding order limits

Higher costs for advanced integrations

Potential for annual commitment discounts

Dedicated support likely an add-on

Which Plan Do You Need?

Small e-commerce startups

Businesses needing basic UGC

Large enterprises with custom needs

How Yotpo Compares to Competitors

Compared to Trustpilot, which offers a free plan and paid plans starting around $100/month, Yotpo's Starter plan at $15 is more accessible for small businesses. However, for features comparable to Trustpilot's higher tiers, Yotpo's Pro plan at $169/month can be more expensive than some alternatives like Stamped.io, which offers similar features at lower price points for comparable order volumes.

Yotpo Pricing FAQ

How much does Yotpo cost?

Yotpo starts at $15/month on the Starter plan. It offers 2 paid tiers ranging from $15/month up to $169/month. A free plan is also available with limited features.

Does Yotpo have a free plan?

Yes. Yotpo offers a free plan called "Free". It includes: Basic UGC collection, Display reviews on site.

What is the cheapest Yotpo paid plan?

The cheapest paid plan for Yotpo is "Starter" at $15/month. Key features include: Up to 1,000 orders/month, Content collection tools, On-site display.

Is there a cheaper alternative to Yotpo?

Yes. Popular alternatives to Yotpo include Klaviyo, Omnisend, Gorgias, ActiveCampaign. Free alternatives include Klaviyo, Omnisend, ActiveCampaign. Compare them side-by-side on Toolradar.

Cheaper alternatives to Yotpo

5 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.