Yotpo starts at $15/month on the Starter plan.
Verified Sep 2026 from the official pricing page.
Is Yotpo worth the price?
Yotpo's pricing starts fairly with a Free tier and a Starter plan at $15/month for small businesses.
However, the jump to the Pro tier at $169/month is significant, potentially making it expensive for growing mid-sized companies. The Enterprise tier is custom, indicating higher costs for large-scale operations.
This pricing structure is best for small e-commerce businesses just starting out, or large enterprises with significant budgets.
Pricing Plans
Free
- Reviews & UGC: up to 50 monthly orders
- Automatic review requests
- Display reviews on site
- Loyalty & Referrals free plan
Starter
From $15
- Up to 1,000 orders/month
- Content collection tools
- On-site display
Pro
From $169
- Up to 10,000 orders/month
- Conversion optimization
- Shopper data collection
Enterprise
Custom
- Expedited time to market
- Multi-market scaling
- Dedicated account manager
Hidden Costs & Gotchas
Overage fees for exceeding order limits
How Yotpo compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Yotpo | $15/month, billing unit not specified | Yes |
| Klaviyo | $20/month, billing unit not specified | Yes |
| Omnisend | $16/month, billing unit not specified | Yes |
| Gorgias | $40/month, billing unit not specified | No |
| ActiveCampaign | $15/month, billing unit not specified | No |
| Mailchimp | $13/month, billing unit not specified | Yes |
| HubSpot | $15/seat/month | Yes |
Yotpo Pricing FAQ
How much does Yotpo cost?
Yotpo starts at $15/month on the Starter plan. It offers 2 paid tiers ranging from $15/month to $169/month. A free plan is also available.
Does Yotpo have a free plan?
Yes. Yotpo offers a free plan called "Free". It includes: Reviews & UGC: up to 50 monthly orders, Automatic review requests, Display reviews on site.
What is the cheapest Yotpo paid plan?
The cheapest paid plan for Yotpo is "Starter" at $15/month. Key features include: Up to 1,000 orders/month, Content collection tools, On-site display.
What are alternatives to Yotpo?
Alternatives to Yotpo include Klaviyo, Omnisend, Gorgias, ActiveCampaign. Klaviyo starts at $20/month, billing unit not specified; Omnisend starts at $16/month, billing unit not specified; Gorgias starts at $40/month, billing unit not specified.
Yotpo alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Yotpo pricing: yotpo.com/plans (verified Sep 2026)
- Cite this data: Toolradar, Yotpo pricing verified Sep 2026, toolradar.com/tools/yotpo/pricing
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