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Transform your go-to-market with an AI-native platform for interactive product demos that drive revenue.

From $750/mo, billed yearly Visit Website
Tracked since 2026

The Bottom Line

Price
From $750/mo, billed yearly. Compare plans

Key facts

  • Create interactive, customizable product demos with AI assistance.
  • Optimize buyer journeys with data-driven insights and analytics.
  • Empower marketing, sales, presales, and customer success teams with scalable demo capabilities.

Pros

  • Increases inbound MQLs by enabling prospects to try products directly.
  • Significantly improves demo delivery efficiency and time to value.
  • Reduces overhead for presales engineers by scaling demo creation for numerous integrations.
  • Provides enterprise-grade SOC 2 security for peace of mind.
  • Offers comprehensive analytics to optimize buyer journeys and content performance.

Cons

  • No free tier or explicit pricing information available on the landing page, requiring a demo or contact for details.
  • The term "AI-native" is used, but specific AI functionalities beyond editing are not fully detailed on the main page.
  • Requires integration with existing tech stacks, which might involve setup time.

What is Walnut?

Walnut is an AI-native interactive demo platform designed to help go-to-market teams create, deliver, and optimize product demos. It allows users to build true-to-life, customizable, and bug-free interactive experiences that showcase product value to prospects and customers. The platform aims to accelerate sales cycles and improve deal predictability by providing a dynamic way to present product features and use cases. Walnut caters to various GTM functions including marketing, presales, sales, and customer success. Marketing teams can embed interactive product tours for lead generation, presales can scale personalized demo creation, sales can deliver engaging and tailored demos, and customer success can use it for onboarding and adoption. The platform integrates with existing tech stacks to provide full journey views and analytics on content performance, helping teams align and optimize their strategies. Beyond just interactive demos, Walnut offers features like product spotlighting, data-driven insights, and integrated deal rooms to provide a comprehensive solution for showcasing products and managing the sales process. It emphasizes efficiency, personalization, and data analysis to improve buyer journeys and ultimately drive revenue.

Available on: Web

Preview

Key Features

  • AI-powered demo editing
  • Interactive product tours and walkthroughs
  • Personalization of demo content
  • Sales analytics and performance tracking
  • Offline demo capabilities
  • SSO Integration
  • Multi-language translations
  • Integrated Deal Rooms (demos, docs, mutual action plans)

Pricing Plans

Pricing checked Oct 22, 2026. Source: walnut.io/pricing, read Oct 22, 2026

Walnut plans and prices, checked October 2026
Plan Price Details
Ignite

$750 / month, billed annually

  • Unlimited demos
  • Intuitive demo editor
  • AI-powered demo creation
+8 more
  • Use StoryCapture AI to record voice-powered demos and create demos faster.
  • Choose your own adventure Playlist
  • Demo analytics & engagement tracking
  • Marketing tool integrations (HubSpot, Marketo, Pardot)
  • CRM integrations (HubSpot, Salesforce)
  • 15 features
  • Expert Support & Services: Scaled success program
  • Campaign specific onboarding sessions
Accelerate

$1,550 / month, billed annually

  • All Ignite features
  • Sandbox demos
  • Prospect personalization
+10 more
  • Video Overlays
  • Sales & Customer Hub Playlists
  • Advanced analytics & engagement tracking
  • AI-powered insights
  • Walnut Uncover
  • Advanced Salesforce integration
  • SSO & SCIM
  • 25 features
  • Expert Support & Services: Dedicated CSM
  • 10 strategic onboarding & optimization hours
Scale

Custom Price

  • All Accelerate features, plus enterprise capabilities
  • White-labeled brand experience
  • Advanced Translations
+4 more
  • 30 Features
  • Expert Support & Services: Dedicated Strategic CSM
  • White glove professional services
  • Quarterly business reviews & strategy sessions

Is Walnut worth the price?

Fair value

Walnut's pricing is on the expensive side, especially for smaller businesses, with the 'Ignite' tier starting at $750/month and 'Accelerate' at $1,550/month, both billed annually.

The 'Interactive Deal Rooms' at $70/user/month is also a significant investment. This platform is best suited for established mid-market to enterprise companies with substantial sales and marketing budgets.

Full Walnut pricing: every plan, hidden costs and alternatives

How Walnut's pricing compares

Walnut starts at $750/mo, billed yearly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Walnut
$750/mo, billed yearly
$50/user/mo, billed monthly
$53/mo, billed monthly
$40/mo, billed monthly
$149/mo, billed monthly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Oct 22, 2026.

Email me when Walnut changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Walnut by the numbers

Toolradar data: Walnut's entry paid plan ($750/mo, billed yearly) ranks #14 of 14 for price among the Sales Enablement tools with a verified entry price and no stated unit, where the median is $51.50/mo. As of Nov 2026.

Walnut compared with 76 Sales Enablement tools on Toolradar, as of Nov 2026
Metric Walnut Peer median Position (1 is best)
Entry paid plan $750/mo, billed yearly $51.50/mo #14 of 14 tools with no stated price unit, verified price
Free plan No 29% have one n/a
Listed as an alternative to 9 tools 3 #13 of 76 (joint)

Listed as an alternative to: #18 on 2026-10-16 to #13 on 2026-11-02 (rank among 76 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales Enablement data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Walnut by the numbers”, Nov 2026.

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Walnut FAQ

How does Walnut help marketing teams generate leads?

Walnut allows marketing teams to embed interactive product tours directly into their content. This enables prospects to experience the product firsthand, which can increase inbound Marketing Qualified Leads (MQLs) by offering a direct product trial.

Which teams benefit most from using Walnut?

Walnut is designed for various go-to-market functions, including marketing, presales, sales, and customer success teams. It helps marketing with lead generation, presales with scaling demo creation, sales with delivering tailored demos, and customer success with onboarding and adoption.

How does Walnut compare to Guideflow for creating product demos?

Walnut provides an AI-native platform for creating interactive product demos, focusing on true-to-life, customizable, and bug-free experiences. It aims to accelerate sales cycles and improve deal predictability by offering comprehensive analytics and integration with existing tech stacks, which are key differentiators.

What kind of limitations should users consider with Walnut?

Walnut does not offer a free tier, and specific pricing details require direct contact or a demo. Additionally, while it is described as 'AI-native,' the detailed functionalities of its AI beyond editing are not extensively outlined, and initial setup time may be required for integration with existing tech stacks.

How is Walnut priced?

Walnut is a paid product and does not include a permanently free tier. Prospective users need to request a demo or contact the sales team to obtain specific pricing information tailored to their needs.

Can Walnut integrate with existing sales and marketing tools?

Yes, Walnut is designed to integrate with existing tech stacks. This capability provides full journey views and analytics on content performance, helping teams align and optimize their go-to-market strategies.

How does Walnut improve demo delivery efficiency for presales engineers?

Walnut significantly improves demo delivery efficiency by scaling demo creation for numerous integrations. This reduces the overhead for presales engineers, allowing them to create personalized and engaging demos more effectively.

How does Walnut pricing compare with other Sales Enablement tools?

Walnut's entry paid plan ($750/mo, billed yearly) ranks #14 of 14 for price among the Sales Enablement tools with a verified entry price and no stated unit, where the median is $51.50/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Source: walnut.io

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