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Walnut

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Transform your go-to-market with an AI-native platform for interactive product demos that drive revenue.

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Tracked since2026
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The Bottom Line

Entry price

Paid plans only

Biggest pro

Increases inbound MQLs by enabling prospects to try products directly.

Biggest con

No free tier or explicit pricing information available on the landing page, requiring a demo or contact for details.

TL;DR - Walnut

  • Create interactive, customizable product demos with AI assistance.
  • Optimize buyer journeys with data-driven insights and analytics.
  • Empower marketing, sales, presales, and customer success teams with scalable demo capabilities.
Pricing: Paid only
Best for: Enterprises & pros

What is Walnut?

Editorial review
Walnut is an AI-native interactive demo platform designed to help go-to-market teams create, deliver, and optimize product demos. It allows users to build true-to-life, customizable, and bug-free interactive experiences that showcase product value to prospects and customers. The platform aims to accelerate sales cycles and improve deal predictability by providing a dynamic way to present product features and use cases. Walnut caters to various GTM functions including marketing, presales, sales, and customer success. Marketing teams can embed interactive product tours for lead generation, presales can scale personalized demo creation, sales can deliver engaging and tailored demos, and customer success can use it for onboarding and adoption. The platform integrates with existing tech stacks to provide full journey views and analytics on content performance, helping teams align and optimize their strategies. Beyond just interactive demos, Walnut offers features like product spotlighting, data-driven insights, and integrated deal rooms to provide a comprehensive solution for showcasing products and managing the sales process. It emphasizes efficiency, personalization, and data analysis to improve buyer journeys and ultimately drive revenue.

Available on: Web

Pros & Cons

Pros

  • Increases inbound MQLs by enabling prospects to try products directly.
  • Significantly improves demo delivery efficiency and time to value.
  • Reduces overhead for presales engineers by scaling demo creation for numerous integrations.
  • Provides enterprise-grade SOC 2 security for peace of mind.
  • Offers comprehensive analytics to optimize buyer journeys and content performance.

Cons

  • No free tier or explicit pricing information available on the landing page, requiring a demo or contact for details.
  • The term "AI-native" is used, but specific AI functionalities beyond editing are not fully detailed on the main page.
  • Requires integration with existing tech stacks, which might involve setup time.

Preview

Key Features

AI-powered demo editingInteractive product tours and walkthroughsPersonalization of demo contentSales analytics and performance trackingOffline demo capabilitiesSSO IntegrationMulti-language translationsIntegrated Deal Rooms (demos, docs, mutual action plans)

Pricing Plans

Pricing checked Jun 11, 2026

Ignite

$750 / month, billed annually

  • Unlimited demos
  • Intuitive demo editor
  • AI-powered demo creation
  • Use StoryCapture AI to record voice-powered demos and create demos faster.
  • Choose your own adventure Playlist
  • Demo analytics & engagement tracking
  • Marketing tool integrations (HubSpot, Marketo, Pardot)
  • CRM integrations (HubSpot, Salesforce)

Accelerate

$1,550 / month, billed annually

  • All Ignite features
  • Sandbox demos
  • Prospect personalization
  • Video Overlays
  • Sales & Customer Hub Playlists
  • Advanced analytics & engagement tracking
  • AI-powered insights
  • Walnut Uncover

Scale

Custom Price

  • All Accelerate features, plus enterprise capabilities
  • White-labeled brand experience
  • Advanced Translations
  • 30 Features
  • Expert Support & Services: Dedicated Strategic CSM
  • White glove professional services
  • Quarterly business reviews & strategy sessions

Reviews

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Walnut FAQ

How does Walnut help marketing teams generate leads?

Walnut allows marketing teams to embed interactive product tours directly into their content. This enables prospects to experience the product firsthand, which can increase inbound Marketing Qualified Leads (MQLs) by offering a direct product trial.

Which teams benefit most from using Walnut?

Walnut is designed for various go-to-market functions, including marketing, presales, sales, and customer success teams. It helps marketing with lead generation, presales with scaling demo creation, sales with delivering tailored demos, and customer success with onboarding and adoption.

How does Walnut compare to Guideflow for creating product demos?

Walnut provides an AI-native platform for creating interactive product demos, focusing on true-to-life, customizable, and bug-free experiences. It aims to accelerate sales cycles and improve deal predictability by offering comprehensive analytics and integration with existing tech stacks, which are key differentiators.

What kind of limitations should users consider with Walnut?

Walnut does not offer a free tier, and specific pricing details require direct contact or a demo. Additionally, while it is described as 'AI-native,' the detailed functionalities of its AI beyond editing are not extensively outlined, and initial setup time may be required for integration with existing tech stacks.

How is Walnut priced?

Walnut is a paid product and does not include a permanently free tier. Prospective users need to request a demo or contact the sales team to obtain specific pricing information tailored to their needs.

Can Walnut integrate with existing sales and marketing tools?

Yes, Walnut is designed to integrate with existing tech stacks. This capability provides full journey views and analytics on content performance, helping teams align and optimize their go-to-market strategies.

How does Walnut improve demo delivery efficiency for presales engineers?

Walnut significantly improves demo delivery efficiency by scaling demo creation for numerous integrations. This reduces the overhead for presales engineers, allowing them to create personalized and engaging demos more effectively.

Source: walnut.io

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