How does WealthEngine's 'Propensity to Give' (P2G) score differ from other wealth indicators?
The P2G score is a proprietary metric that goes beyond simple net worth or asset valuation. It combines numerous data points, including donation history, affiliations, and lifestyle attributes, with machine learning to predict an individual's likelihood and capacity to make a charitable contribution, offering a more nuanced view than general wealth indicators.
Can WealthEngine help identify prospects for specific types of investments or luxury purchases, beyond just charitable giving?
Yes, WealthEngine provides insights into an individual's estimated spending capacity, investable assets, and propensity to invest and spend. This allows organizations to identify prospects not only for charitable donations but also for luxury goods, financial investments, and other high-value engagements, enabling diverse sales and marketing strategies.
What kind of data sources does WealthEngine aggregate to create its comprehensive profiles?
WealthEngine pulls data from over 60 sources, encompassing millions of profiles and households. These sources include public records for assets like stock and real estate, income details, charitable contribution records, and various demographic and lifestyle attributes, all processed through machine learning algorithms.
How does the 'Real-Time Data Append' feature benefit organizations interacting with prospects online?
The Real-Time Data Append feature allows fundraisers and marketers to instantly access wealth insights for individuals as they interact with an organization's website. This on-demand screening capability enables immediate personalization of outreach, qualification of leads, and maximization of opportunities during critical online engagement moments.
Beyond identifying new prospects, how does WealthEngine assist with existing customer or donor databases?
WealthEngine offers robust data enrichment and cleaning solutions for existing databases. It can uncover hidden potential by merging proprietary wealth scores and ratings with contact data, enhance records with lifestyle and demographic details, and detect/correct inaccuracies, ensuring a complete and current understanding of an organization's audience.