Best Customer Data Platform for Marketing Teams 2026
Updated: February 2026
Powerful customer data platform tools to supercharge your marketing efforts and campaigns. We've curated 5 tools specifically suited for marketing teams.
Key Takeaways
- Gainsight is our #1 pick for customer data platform for marketing teams in 2026, scoring 88/100.
- We analyzed 5 customer data platform for marketing teams tools to create this ranking.
- 3 tools offer free plans, perfect for getting started.
- Average editorial score: 82/100 - high-quality category.
Why Marketing Teams Need Specialized Customer Data Platform Tools
Campaign management
Analytics built-in
Integration options
Content tools
5 Customer Data Platform Tools for Marketing Teams
Hightouch
Customer Data & AI Platform for Marketers: Unify data, power real-time campaigns, and build AI agents.
Paid77/100
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Best Customer Data Platform for Other Use Cases
Frequently Asked Questions
What is the best customer data platform tool for marketing teams?
Based on our analysis, Gainsight is the top choice for marketing teams, with a score of 88/100. It offers campaign management and analytics built-in.
Are there free customer data platform tools for marketing teams?
Yes! Segment, RudderStack, Census offer free plans suitable for marketing teams.