ActiveCampaign vs EngageBay: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and EngageBay side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, EngageBay leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Best for you if:
- • You want AI agents dramatically speed up campaign creation and personalization
EngageBay
All-in-one marketing, sales, and support CRM
Best for you if:
- • You want free tier supports up to 15 team members
| At a Glance | ActiveCampaign | EngageBay |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | Free plan, paid from $14.99/user/mo, billed monthly Basic plan |
Category | Marketing Automation Email Marketing | CRM Marketing Automation |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.6/5 Capterra 4.6 · G2 4.6 1,654 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Prices are per user. Yearly is 8% off the monthly list. Biennial is 15% off (official toggles). |
Choose ActiveCampaign or EngageBay?
Choose ActiveCampaign if
- You want AI agents dramatically speed up campaign creation and personalization
- You want excellent email deliverability with dedicated IP management and monitoring
- You work in marketing automation, not CRM
Choose EngageBay if
- You want free tier supports up to 15 team members
- You want all-in-one platform replaces multiple subscriptions
- Budget matters ($14.99/user/mo, billed monthly vs $15/mo, billed monthly)
- You work in CRM, not marketing automation
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
EngageBay
All-in-one marketing, sales, and support CRM
EngageBay publishes USD on engagebay.com/pricing.
Watch out
Prices are per user. Yearly is 8% off the monthly list. Biennial is 15% off (official toggles).
Strengths
- Pro: Free tier supports up to 15 team members
- Pro: All-in-one platform replaces multiple subscriptions
- Pro: Competitive pricing vs HubSpot and Salesforce
- Pro: 1,000+ email templates included
- Pro: Free migration from other CRM platforms
Weaknesses
- Con: Contact limits are low on cheaper plans
- Con: Reporting is basic until Pro tier
- Con: UI can feel cluttered with so many features
- Con: Limited third-party integrations vs larger CRMs
- Con: Learning curve for full automation setup
Key features
Plans and prices: ActiveCampaign vs EngageBay
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| EngageBay |
| engagebay.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and EngageBay pricing.
Key Takeaways
ActiveCampaign
- Choose if you want autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation
EngageBay
- Lower entry price: $14.99/user/mo, billed monthly vs $15/mo, billed monthly
What the data shows
On the data below, EngageBay leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 1,654 reviews for EngageBay).
- EngageBay has the lower entry price: $14.99/user/mo, billed monthly (Basic) against $15/mo, billed monthly (Starter) for ActiveCampaign.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and EngageBay compare in 2026?
On the data below, EngageBay leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.6/5 from 1,654 reviews for EngageBay). EngageBay has the lower entry price: $14.99/user/mo, billed monthly (Basic) against $15/mo, billed monthly (Starter) for ActiveCampaign. Both have a free plan.
What are ActiveCampaign and EngageBay used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. EngageBay: All-in-one marketing, sales, and support CRM.
What does ActiveCampaign cost vs EngageBay?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. EngageBay's cheapest paid plan is Basic at $14.99/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between ActiveCampaign and EngageBay?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. EngageBay's main strength: free tier supports up to 15 team members.