ActiveCampaign vs Ontraport: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActiveCampaign and Ontraport side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ActiveCampaign leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Best for you if:
- • You want a free tier before you commit
Ontraport
All-in-one business automation platform
Best for you if:
- • You want all-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools
| At a Glance | ActiveCampaign | Ontraport |
|---|---|---|
Starts at | Free plan, paid from $15/mo, billed monthly Starter plan | From $83/mo flat, billed monthly Plus plan |
Category | Marketing Automation Email Marketing | Marketing Automation CRM |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 17,363 reviews | 4.4/5 G2 4.5 · Capterra 4.2 350 reviews |
Free plan | Yes | No |
Watch out for | n/a | Add-on services or premium support not included |
Choose ActiveCampaign or Ontraport?
Choose ActiveCampaign if
- You want a free tier before you commit
- You want AI agents dramatically speed up campaign creation and personalization
- You want excellent email deliverability with dedicated IP management and monitoring
Choose Ontraport if
- You want all-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools
- You want highly customizable and flexible CRM, allowing businesses to store, display, and work with data in a way that makes sense for their specific needs
In-Depth Analysis
ActiveCampaign
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Strengths
- Pro: AI agents dramatically speed up campaign creation and personalization.
- Pro: Excellent email deliverability with dedicated IP management and monitoring.
- Pro: Robust integration ecosystem connects with most major business tools.
- Pro: 30-day satisfaction guarantee and free 1:1 coaching for new users.
Weaknesses
- Con: Pricing can become expensive as contact lists grow, especially with add-ons.
- Con: Advanced features like WhatsApp, SMS, and enhanced CRM are paid add-ons.
- Con: Some users may find the initial setup and breadth of features overwhelming.
Key features
Ontraport
All-in-one business automation platform
This platform is best suited for established small to medium-sized businesses that require robust automation and CRM capabilities and have the budget to match.
Watch out
Add-on services or premium support not included
Strengths
- Pro: All-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools.
- Pro: Highly customizable and flexible CRM, allowing businesses to store, display, and work with data in a way that makes sense for their specific needs.
- Pro: Powerful marketing automation with a visual builder, extensive segmentation capabilities, and a library of proven templates.
- Pro: Comprehensive lead tracking and reporting, including Campaign Performance Mode for insights into marketing effectiveness.
- Pro: World-class email deliverability managed by an in-house team and infrastructure, not outsourced.
Weaknesses
- Con: The platform's extensive features and customization options might have a steeper learning curve for new users.
- Con: While positioned as an alternative to enterprise platforms, the cost structure is not explicitly detailed, making it difficult to assess affordability for all small to mid-sized businesses.
- Con: The complexity of managing an all-in-one system could be overwhelming for businesses that prefer simpler, specialized tools for each function.
Key features
Plans and prices: ActiveCampaign vs Ontraport
| Tool | Plans and prices | Source |
|---|---|---|
| ActiveCampaign |
| activecampaign.com/pricing read Oct 30, 2026 |
| Ontraport |
| ontraport.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActiveCampaign pricing and Ontraport pricing.
Key Takeaways
ActiveCampaign
- Has a free plan
Ontraport
- Choose if you want all-in-one business automation platform
What the data shows
On the data below, ActiveCampaign leads on a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.4/5 from 350 reviews for Ontraport).
- Entry prices are not ranked, they are charged on different bases: ActiveCampaign $15/mo, billed monthly; Ontraport $83/mo flat, billed monthly.
- Only ActiveCampaign has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActiveCampaign and Ontraport compare in 2026?
On the data below, ActiveCampaign leads on a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 17,363 reviews for ActiveCampaign, 4.4/5 from 350 reviews for Ontraport). Entry prices are not ranked, they are charged on different bases: ActiveCampaign $15/mo, billed monthly; Ontraport $83/mo flat, billed monthly. Only ActiveCampaign has a free plan.
What are ActiveCampaign and Ontraport used for?
ActiveCampaign: Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation. Ontraport: All-in-one business automation platform.
What does ActiveCampaign cost vs Ontraport?
ActiveCampaign's cheapest paid plan is Starter at $15/mo, billed monthly; it also has a free plan. Ontraport's cheapest paid plan is Plus at $83/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between ActiveCampaign and Ontraport?
ActiveCampaign's main strength: AI agents dramatically speed up campaign creation and personalization. Ontraport's main strength: all-in-one platform for marketing, sales, and support CRM, reducing the need for multiple disparate tools.